Platinum hair is eye catching, but it’s not for everyone, despite the fact that Miley, Beyonce and now Adam Levine has gone platinum. I’m a redhead and that’s what I’ll always be, but my fabulous personal Redken Hair Color Consultant David Stanko has the inside scoop on how to obtain and maintain the season’s hottest haircolor trend if you want to try it.
David says: “Every cool dude does it at least once: either a buzz or goes blonde…in this case, I would use Redken Flash Lift Maximum Power Lightening Powder and a 30 volume developer to lift Adam’s medium-brown hair to pale yellow. Then, I would use Shades EQ to tone and keep it cool for a cool guy like Adam. Of course, guy or gal, Redken’s Blonde Idol is a must to maintain.”
*The Advice Sisters just received Redken’s NEW Blonde Idol products that will maintain your tone and protect it from the sun’s harmful UV rays. We will be reviewing them in the not too distant future, but here’s the scoop for right now, in case you’re going blonde, blonder or platinum before we get this review up:
- Sulfate-Free Shampoo : This pH balancing, extra-gentle shampoo gently cleanses and strengthens to maintain the hair’s integrity.
- Custom-Tone Violet Conditioner : Light enough for even the finest blonde hair, this custom-tone conditioner releases a custom calibrated blend of color-depositing and conditioning dual-chamber formulas to help maintian tonality. The violet contains kerabond, violet leaf extract and lactic acid to strengthen and neutralize brassiness for cool blondes.
- BBB Blonde Multi-Benefit conditioning spray : To balance, beautify and brighten your blonde, spritz in this lightweight leave-in or rinse-out multi-benefit conditioner.
- Mask nourishing rinse-out treatment : This lightweight, nourishing formula targets porous, damaged areas with intense hydration and smoothness to renew softness and amplify shine.
FOR MORE INFORMATION Visit www.redken.