At the launch of the new 2015 Physicians Formula products for Spring 2015, Celebrity Makeup Artist for Physicians Formula, Joanne Schlip described and demonstrated all of the products for Face and Eyes, and then these products were passed around so Editors could try them. Yesterday, I posted Part I of this Physicians Formula Spring 2015 review, focusing on products for the FACE.
Today, I’m focusing on Physicians Formula’s fabulous new products for the EYES. You can purchase these products for modest prices in virtually any drugstore or mass market retailer, but you’re likely to forget that the cost as the looks they create are…priceless!
SEX and the SHIMMER:
As I write this, Fashion Week Fall/Winter 2015 has just ended in New York. Shimmer and glitter, like the classic red lip or the matte face, won’t ever die. Maybe it’s because it’s cheerful, fun, and done right, downright glamorous. Glitter and shimmer can be tricky for those with sensitive eyes and contact lenses, but these from Physicians Formula are Hypoallergenic. Fragrance Free. Paraben Free. Gluten Free. Dermatologist approved. They are also Safe for sensitive eyes and contact lens wearers .
The new Custom Eye Enhancing Extreme Shimmer Shadow & Liner from Physicians Formula in their Shimmer Strips (Nude or Smoky). You get the idea that these are seriously glitzy immediately, by the glittery compacts. Even the angled applicator that is included has glitter in the handle. The compacts are $11.95 each, containing six colors (actually two color-coordinated trio) that can be used we for really intense, metallic color with really long wear (and I like it best as a glamorous eye liner) or use it dry and diffuse it for a wash of starry glitter on your eyelids. long lasting wear and transforms shadow into liner. A nice touch is instructions for using the color right on the packaging. Although there is a sponge-tipped applicator, I suggest using your own eye liner brush or when using it dry, an eye shadow brush. (Read: how to choose makeup brushes).
It’s obviously that these shimmery, rounds of eye shadow mirror the products above. They’re the new Physicians Formula Custom Eye Enhancing Extreme Shimmer Gel Cream Shadow & Liner Trios ($11.95 each) and they are incredible shimmery, but so easy to apply, you might pop one in your makeup bag for all those last minute dates or dinners, just to add something “glam” at the end of the day that takes literally, seconds” These are water resistant and smudge proof and long wear (I can attest to that — tried them on my hand at the launch event and needed a bit of nudging with a wipe to get them off). Use as a blindingly metallic lid color, or blend for a starry glow, or use as an eyeliner. They’re fun to use –the nudes are pretty, the smoky eye look from the smoky trio is really exceptional.
Just to show you how beautiful these can be up close and personal, one of the lovely public relations account executives let me take a photo of her eyes, after makeup artist Joanne Schlip had used the shimmer products on them. Now that’s dedication to your job, but don’t her eyes look amazing?!
You can’t really tell much from the photo, but this Custom Eye Enhancing Extreme Shimmer Eyeliner Trio ($11.95) gives you all three swivel up, soft pencils in a package, and there are four different ones: nude (show here) plus smoky, and two others, one to enhance green eyes, and one for blue eyes. The slim, swivel up pencils have their own sharpener in the basae. They can be used as liners, or in a pinch, blend them onto lids as shadows. They are seriously long lasting (Physicians Formula claims 24-hour wear but you don’t want to wear any makeup that long–the point is that they are water resistant and non smearing) like the other products, and are no less glittery. Each set has two colors in the theme (my “Nude” trio featured a deep champagne and a pewter) and every set gets an essential, sparkly black liner too. If you’ve always longed to try glitter liner but were all thumbs with it, these are your next must-haves. You’ll want to have all the sets.
COOL CATS: As I’ve mentioned several times, the new collection of Physicians Formula products are exceptional in performance and for their multi-tasking abilities, not to mention the insane bargain price. But the packaging is exceptional too. These products just make you feel special when you apply them. FYI: these products are Hypoallergenic. Paraben Free. Gluten free. Dermatologist approved and safe for sensitive eyes and contact lens wearers. The new Cats Eyes products feature “bordello” black and re with black satin bows holding a tiny silver stiletto. I mean…it’s sexy, it’s cute, it’s just wild!
Everyone these days claims that their brush is the one that will make your lashes long, lush and amazing. The Sexy Booster Cat Eye Collection Mascara has a wing tip brush that lets you get into those little corners where it’s hard to get a fat tipped behemoth, and it does make your lashes incredibly long and it does something else: it has a carbon-black highly pigmented formula with a pheremone-mimicking formula. The long wearing mascara has Androsadienone & Muricine Aglycone, those are the pheremone mimicking ingredients that bring out the “sexy” plus cocoa extract (it has beta-phenylethylamine PEA known as the “Love Chemical) to enhance feelings of attraction, excitement and euphoria. It also has (now don’t laugh…) Horny Goatweed which is supposed to be an aphrodisiac, plus vanilla and musk which are naturally, sensual. Whether you believe any of this or not, the mascara is truly amazing and it WILL make your lashes look so sexy you will feel sexy, too!
For those who love liquid liner, add the new Cats Eyes Collection Liquid Eyeliner. The slim bottle reminds me a bit of a famous stiletto shoe designer’s nail polish bottle. The tip is a very slim precision felt tip that helps you apply this super bold black linter for the perfect cats eye. It also has the sexy boosting blend of pheremones, but you won’t need to wonder why people are buying you drinks, asking for your number, admiring you….the eyes, captivate!
There is one more, simply wonderful products from Physicians Formula that will entice a lot of women, especially those with thin eyelashes, and those who would like lush lashes but can’t afford lash extensions, or don’t want to go that route (lash extensions aren’t for everyone). Physicians Formula has come out with an Eye Extension Kit that is just $14.95 (can you believe it?). This Eye Booster™Instant Lash Extension Kit is a temporary way to add length and volume to lashes, with brush on lash extension fibers, but theoretically, the ingredients in the mascara will help you get longer, fuller, thicker lashes with continued use (after 3 weeks of more). I saw the product demonstrated at the editor’s launch and the immediate lash look was impressive. It’s the only product I didn’t personally try, because I already have lash extensions (read about my visit to Christian Zamora Studio and my 1st experience with lash extensions). But the way you use this product is to first use the mascara on the upper lashes to give the little vial of fibers something to hold on to and to add the lash boosting bennies to your natural lashes. Then you brush on the extension fibers while the mascara is still wet, to instantly build more last. Then to seal with mascara. You repeat these steps again for more ‘oomph.” Tip: tap the lash extension brush over paper or a sink before you start applying the extension fibers to avoid them falling all over you. Also, it helsp if you bend your head over a sink or paper until you get used to applying them. You an scan a QR code right on the package for a “how-to” video. This product might literally change your lash life, forever.
FEAST YOUR EYES (pun intended) on these products, and all of the Physicians Formula newbies for Spring 2015 for the Face. RUN to your favorite drugstore or mass market retailer to get them before they are all sold out! Physicians formula products are sold in fine drug and mass market retailers nationwide. For more information visit the Physician Formula web site.