The more color tones and options a makeup brand offers, the easier it is to find your perfect foundation match…right?
Well, you do get more options, but judging the color and intensity of a foundation is a bit like buying a can of olives. Who really knows, until the can is opened and the olives spill out, the true difference between an olive that is labeled large, big, jumbo, huge, or colossal? When it comes to finding the right foundation, words like neutral, warm, cool natural, light, light/medium/, medium, medium/deep and more, plus negotiating the concept of buffs, beiges, nudes and sands (not to mention deep, tan, dark and bronze), can make your head literally, spin. And what’s more, since your skin changes during the year, the formula and color choices you make today are going to be good (for now) but maybe not for always.
Dizzy? No need to be, really. The best way to find the right foundation is to try it. You can’t always get it right from packaging, sight, or photos, because one person’s idea of a color, isn’t another’s. So even if you know you’re mostly a neutral medium, for example, that doesn’t mean all of the shades and intensities marked neutral medium will be the same.
One company’s ivory may look very similar to another brand’s porcelain. But industry-experienced makeup artists at Make-up Designory (MUD) have offered some suggestions to get you to your perfect shades.
Let’s start with the basics; your skin’s shade and undertone. The shade is the color that you can see on the surface of your skin, often described as light, medium, tan, or dark. The undertone is the color underneath the surface tones generally categorized as cool (pink, red, or bluish undertones), warm (yellow or golden undertones) or neutral (a mix of warm and cool undertones). You can fairly easily narrow down the potential “rights” by completely eliminating the total “wrongs,” first. If something is too light, too dark, too olive, or too pink you will see it immediately and can narrow down the choices. Then, once you are down to a few, potentially good shades, blend a small amount in to your jaw-line. Look into the mirror. If you can still see the foundation, it’s not the right color. If the shade blends fully with your skin, you have the right shade and undertone. A common mistake is trying the product on your arm or hand. If you aren’t wearing it there, why match that part of the body? Hold your hand or arm up to your face, do the two skin tones match? If so you can try it on those body parts since it is sometime difficult to see your jawline properly, even with a mirror.
Since we asked MUD for the tips above, I’ll tell you a bit about MUD’s line of foundations. Each each shade is named for what it is. The line is broken down into an easy to navigate series with each part of the name representing undertone and shade, making it simple to navigate your way to the perfect shade. I got a chance to try the ones above. This cream foundation can be blended out for a sheer look, or layered for a more full coverage. It blends easily and quickly, without shine break-through. I used a sponge, but you can use a foundation brush or even your fingertips, if you prefer. MUD foundations retail from $17- $28 and are available on www.mudshop.com. The photo above shows you some of the more than 16 colors shades of the Cream Foundation ($28.00). For me, CB2 was the winner!
Here are some additional things to consider (tips from me, Advice Sister Alison, based on my own experience) when purchasing foundation:
Make sure you have correct lighting. If you can’t see the color, you can’t make an informed choice!
Consider the formula. If you have large pores, for example, try some where you know those pores are prominent. No matter how great the color, if the formula settles noticeably into your pores, or if it sticks on fine lines and wrinkles, that’s not the product for you.
Check the ingredients and benefits. Some foundations are multi-tasking wonders, offering sun protection and treatment ingredients. But not every person needs the same things.
About Make-Up Designory (MUD):
Founded in 1997, Make-Up Designory (MUD) is a private, post-secondary institution that provides rigorous training in the field of make-up artistry for film, television, fashion and retail. At their two thriving campuses in Los Angeles and New York, students from around the world gain expertise in beauty make-up artistry, hairstyling, character make-up, special make-up effects, portfolio development and more. In addition, MUD develops and markets a line of professional-quality make-up products and precision tools, which are supported by expert tips and tested in challenging, real-life situations. MUD products are available through select retailers in the United States, Asia and Europe, as well as online. For more information about MUD products, please visit: www.mudshop.com, or to learn more about the school, please visit: www.mud.edu.