Water is essential to all life, but it’s the sworn enemy of hair color. You know that by now if you read The Advice Sisters reviews, and especially those about hair products and color retention. You might, like Nelly Forbush in South Pacific, want to “wash that man right outta your hair” but as you’re doing so, you’re washing out your color, too!
To combat this #1 sabateur of color fade, Pureology has launched two innovative products that don’t use water. In fact, they’re dispensed right from spray cans: Fresh Approach Dry Shampoo ($24)www.pureology.com/where-to-buy) and Fresh Approach Dry Condition ($24),www.pureology.com/where-to-buy.
I’ll be the first to admit that what works for one person, isn’t the same for the next. And I’m not a personal fan of dry shampoos. But by substituting Fresh Approach every other day as opposed to washing my hair in water as usual, I have learned that I can reduce the type of “water abrasion” that is going to strip my hair color (beautifully created by master colorist David Stanko at Cutler Salon) by 40% and extend the life of my color up to 4 more weeks. This not only saves water (good for the planet) but it also saves me time (good for me, because drying my hair takes a long time),and of course, it saves me money (because even for beauty editors, great color is an investment).
Technology is important in these products. For starters, shine is one of the things that Pureology wanted to keep in, while keeping water off your hair. Pureology used their signature AntiFadeComplexTM with orange oil and pure minerals, so that both new products would provide antioxidant and UV protection, nourish and condition the hair while minimizing odor and weightlessly absorbing oil. It’s orange oil that deeply conditions and nourishes, but it also leaves hair with a satin finish. And when your hair is already less than pristine, the shine fades. The Pureology AntiFade Complex® is chock full of antioxidants that have UVA/UVB full spectrum protection and include protecting ingredients such as Heliogenol and Vitamins C & E to maximize color retention. The products also contain two unique minerals: Obsidian and Smithsonite, to minimize odor and absorb moisture.
The Fresh Approach Dry Shampoo & Condition Combination – a one-two punch against oil, while adding conditioning softness and shine. Oil absorption at roots, Softness, condition and shine through the ends
For all hair types of color- treated hair but ideal for “combination hair” – oily at the roots and dry at the ends.
Application- Shake well. Apply Dry Shampoo at the roots and Dry Condition from mid- lengths to ends.
For more information and to find an authorized salon visit www.pureology.com . Pureology products are only guaranteed to be authentic if purchased from an authorized salon.