Spring 2012 Hair Trends According to Redken & Guido

Fashion Week for Fall 2012  is over, but while we now know what’s in store for Fall, 2012, Spring 2012 is about to happen and blossom with the looks we saw on the runways back in September 2011.


Guido is Redken's creative consultant

So what’s in store?  Guido, Redken’s creative consultant, told editors what to expect.  While some runway looks are bizarre enough to scare you, most of the looks for Spring 2012 are something the average woman could adapt.  Don’t try to slavishly copy and exact look, just take the idea and make it your own. And, as Guido told me and the other beauty editors eagerly awaiting his counsel, you shouldn’t try to totally change your look as much as show that you’ve made an effort.  Guido suggests adding a pretty clip or a headband (it needn’t be expensive, even a drugstore “hair jewelry” item makes a statement, and plenty of plain hair clips found their way onto chic runways). Interesting looks, and even long loose styles that seemingly are effortless, aren’t. Use styling products to add texture and your look is instantly, new!


Look for sleek, roughed-up or bunched up ponytails (seen on the runways of  designers like Bottega Veneta, Ports 1961, Diesel and Alberta Ferretti);

Savor sculptured shapes from modern beehives to braids and chignons (seen on the runways of designers like Jean Paul Gaultier, Valentino, Rag & Bone, and Louis Vuitton); loose hair with texture and a bit of an edge (seen on the runways of designers like Balenciaga, Miu Miu, Alexander Wang, and Lanvin).

Love the young, long, loose styles (seen on the runways of designers like Loewe, D&G, Versace, and Celine).

To get these looks, Guido suggests you have the following in your hair styling tool kit: a vented brush, round or paddle brush, flat iron, blow dryer with nozzle, 1 inch curling iron, ponytail elastics and hairpins.  And when it comes to styling products, Guido suggests you add the following:

For volume get Redken’s Full Frame o7 (for all over volumizing in mousse form); Aerate 08 (for all over bodifying in a cream-mousse); and/or the backstage favorite Guts 10 (for root targeted volume in a spray foam).

For Texture and to enhance curl: Try Tousle Whip 04 (soft texturizing cream-wax);  and Hardwear 16 (super-strong sculpting gel). Add the just launched Redken Powder Grip 03 Mattifying Hair Powder ($14/50 .245 oz.) . This powder in a small, shaker jar won’t make your hair shine, but it will make it fashionable matte, with texture that adds life to updos, allowing for more height without a hassle. I expect we’ll be seeing a lot of these magical shaker jars on dressing tables everywhere, very soon. Also launching in March (much to my personal excitement) is Redken’s Powder Refresh 01 Aerosol Hair Powder/dry shampoo $18.00 3.4 oz or $7.50 1.2 oz. It is also good for all hair types, and absorbs odors and oil, with what is billed as a “revitalizing fragrance” (I haven’t tried it yet so I can’t attest to this, but I am guessing it is a clean, fresh scent). Dry shampoos are light years away from what they used to be, and the 1.2 oz can will be perfect for travel.

To enhance a blow dry try Satinwear 02 (blow dry lotion) and Velvet Gelatine 07 (cushioning blow-dry gel)

To add shine (for everyone’s style) use All Soft Shampoo and Conditioner; All Soft Argan-6 (multi-use oil) and Shine Flash 02 (a glistening mist).

To finish any style try:  new Redken Fashion Work 12 (a working spray that’s versatile); Pure Force 16 (another backstage fixing spray favorite): Quick Dry 18 (instant finishing spray) and Forceful 23 (with a super-strength hold).

Remember, authentic Redken products are sold only in authorized salons. For more information and to find a salon near you visit www.redken.com


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Alison Blackman Dunham aka. “Advice Sister Alison” and “The Advice Sisters” is a writer, photographer, online advisor, and lifestyles consultant. She has built her reputation offering readers a unique perspective on life, in print, in person and through the camera lens. Her focus is on advice, beauty, fashion, lifestyles, relationships and things that help make life easier, more successful and more fun. Please follow Alison on Twitter @advicesisters and check out her other web (advice-related) sites: leatherandlaceadvice.com & leatherandlacespice.com

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