Just around holiday time, Maybelline threw a Winter party for editors at theFamed Empire State Building in NYC. To be up so high and to take in the view, is breath-taking. But also pretty breath-taking were the new products that Maybelline was previewing for Spring 2013. I’ve been keeping my photos, along with a few samples, for the time when I was sure these would be on the shelves. There isn’t a bad apple in the bunch! You’ll want them all, end of story.
Perhaps my most favorite new product, although choosing one would be hard, is The Rocket by Volum’ Express Mascara. We all know that Maybelline’s Great Lash is the best selling mascara in America, beloved for many, many years. Maybelline has plenty of other mascaras, and most of them are temptingly good. But The Rocket makes thin lashes look lush in one swipe of the wand (hence, the name “Rocket). And this mascara really does live up to its name.
I am not sure what Maybelline means when they claim that The Rocket makes lashes: ‘” 8X Bigger. Smoother. Even” but I can attest to the fact that my blonde, thin lashes really did suddenly look like I’d applied several coats of volumizing, thickening and lengthening mascara, with none of the clumps you would expect if you actually did apply wads of mascara, or faux lashes and mascara.
The test of this products was in a phrase: “out of this world!” Apparently, the real magic wand is The Rocket Mascara’s patented Supersonic Brush with micro bristles with an internal core of a firm, elastomeric material which applies pressure to lashes, and lets the brush deposit a generous dollop of mascara on every one. And the formula, available in both waterproof and washable, contains micronized pigments that allow for smooth application while it thickens. TIP: Apply the Supersonic Brush against the lashes and sweep from root to tip until a clean, voluminous look is achieved. Do not let dry between coats. Removes easily with soap and water or with Maybelline® Clean Express!™ Classic Eye Makeup Remover. You could pay plenty more for a mascara from a high end maker that gives somewhat similar results, but this one is just $7.77. Blackest Black, Very Black, and Brownish Black.
More goodies for eyes include the Color Tattoo 24-Hour Metal Cream-Gel Shadow ($6.99) and the Eye Studio Master Duo Thin>>Thick Glossy Liquid Liner ($7.99). The Color Tattoo shadow stays put for hours (I doubt anyone is going to wear it for a full 24 hours, but based on my tests with the samples I was given, I really do believe that it would last that long. These shadows are AOG (all out glamorous). Some were given away at the tents at Lincoln Center during Fashion Week, and they were a hot item. However, from the photo or in the little glass pots, you can’t tell until you swipe the creamy and blend-able glitz onto your eyes, how amazing the metallic colors are. Of course there are regular, bold and super-saturated shades as well, but the 5 new metallic shades are a must-have for this Spring and Summer’s special occasions. . Innovative ink technology makes these literally gleam on your eyes.
While I’m not a personal fan of liquid liner, I might become more friendly with it, now that I’ve seen the Eye Studio Master Duo Thin>>Thick Glossy Liquid Liner . It is s a good product. And since there are six new shades from Black Lacquer to Polished Green, Glossy Teal and even a navy, bronze and violet, it’s trendy and fun to use.
The thing that makes these particular liner so lovely, is that it has deep iron oxide pigments to give your line a deep and dramatic color, but it is also glossy (shiny actually), and easy to apply. You use the flat side to get a thick line in one stroke, or use the thin side of the tip and make a thinner, precise, line. Even though I personally, normally would avoid a liquid liner, I found the two in one tip to be easy to use. “Glossy Teal” turned my eyes into a look worthy of a goddess of the Nile, in just one swipe. I’ll be re-creating this as my “party look” when I want to look exotic. The other colors are equally image-changing.
By now, everyone knows the expression: “Maybe she was born with it, maybe it’s Maybelline.” But the saying couldn’t be more apt when it comes to the new Maybelline Age Rewind products that make your skin look literally flawless, with three products in three steps. Step 1 is the Instant Age Rewind Eraser Dark Spot Concealer + Treatment ($9.99) that cover dark spots while it actually helps to reduce them, over time. The opaque formula is dispensed in a “click-it” tube with a sponge tip applicator, so you don’t have to stick your fingers into the product.
Step 2 is Instant Age Rewind: The Lifter Foundation ($13.99) that I didn’t try, but it is a primer, and lifting foundation all in one, and all in an easy to deal with, pump bottle. It’s got peptides and glycerin to make skin look smoother and lifted, and it comes in a dozen shades. The liquid out of the pump feels luxurious and creamy, and it is very blend-able. It covers, but it isn’t so opaque that is is mask-like. I also like the refreshing feeling that you get, with a bit of a tingle, as you apply it.
But the product I love of these three new face products, is the Instant Age Rewind Perfector Powder ($9.99). Common wisdom says that if your skin is mature, or dry and dull, adding a powder will only make those flaws more obvious. But this anti-aging/smoothing powder has a cream to powder finish that actually makes skin look more radiant thanks to micro-pearls. It is a powder with a primer, so it glides onto your skin with the included sponge applicator, and makes your skin look smoother in seconds, without caking, flaking or drying. Six shades to choose from means most will find a perfect match. I love the swirl of color in the peek-a-boo-cover of the compact, and I especially like the way this perfecting powder makes my skin look, with or without foundation.
Fortunately for fashionistas, when it comes to the season’s lips, there is something for everyone. You can go sheer, or strike a pose with bold, bright and vivid colors. Maybelline’s got a formula for each type of trend. Color Sensational Vivids ($7.49) are available in 10 super-saturated shades from coral and orange and red, to berry and fuchsia. The minute I heard that Maybelline was doing vivid, saturated colors, I got a little nervous, but new technology using neon coating pigments make the colors look moist and bold and sexy, not clown-like and garish. And they feel ah-may-zing! Also, the color really lasts and doesn’t fade or slide into tiny cracks (as long as you don’t use an additional gloss–and you don’t need one because your lips will look luminous and moist), Blue-based colors like the bold purple #905 “Brazen Berry” and #895 “Red On Fire” are best on deep, cool skin tones, those who are wary of such an intense tone, can blot down the color. However, a color like “”#875 Vivid Rose” delivers an intense pink that while very bold, seems to brighten a Winter weary and pale complexion no matter how light or dark it is. Give one of the shades (all in bright orangey-red sheer cases), a try, and see how glamorous you look and feel!
The Color Whisper Collection ($7.49) arrives in slim, see-through cases that hint at the sheer color within. There are 20 shades that give you more color than a super sheer lip gloss, but less color than an opaque lipstick. These feature pure color pigments suspended in a weightless gel and they feel completely non-sticky or greasy, just lovely and light on your lips. Honey nectar keeps lips soft and there aren’t any heavy oils or waxes to make your lips dry or cause the lip product to wander all over your face. What’s interesting about these Color Whisper lipsticks is that they are not lip glosses and the colors are still quite vivid, but they are softer in intensity than the Color Sensational Vivids. For example, while I would never attempt to wear the bold and intense #905 “Brazen Berry” in the Vivid line, #95 Mad for Magenta” in the Color Whisper formula works and looks pretty, even though it is similar in tone to the Brazen Berry, proving that you can wear just about every color, it’s just a matter of formula and intensity. Even better, there are 20 shades. I’m addicted.