Another company that cares about the environment and is going greener, is Garnier. They have the distinction of being the first haircare brand at the mass market level to re-do their entire line of shampoos and conditioners. The bottles are newly designed in PET (Polyethylene terephthalate), one of the most widely recycled plastics in the United States. The bottles contain 30-50% post consumer recycled plastic (it proudly says so on the back as it reminds consumer to remove the flip top, and recycle). These bottles also use 10% less plastic than the previous bottles and they are 10% lighter which also helps to reduce the amount of materials used by 166 tons a year. Garnier also recycles or re-uses 91% of their waste, and all Garnier Fructis shampoo and conditioner bottles are also recyclable by consumer. The paper pulp used for all Garnier skincare and hair color packs are made from FSC-certified wood and Garnier World bags are made out of bamboo and are 100% recyclable. This year, Garnier is also continuing its’ consumer education program with it’s “TerraCycle” partnership. The company is adding waste reduction tips on the backs of the bottles, with an invitation to consumers to join a “beauty brigade” or packaging collection drive.