The Samsung Galaxy S6 preview: What was Samsung Thinking?
by Anthony Sabatini
If consumers were only looking for slick design, then no one would ever need Samsung, They would just buy Apple.
Samsung grew to be the biggest cellphone manufacturer by offering features which were not only different from Apple, but also different from every other cell phone manufacturer. This is called “market advantage,” unique features which keep you coming back to the same manufacturer.
Now that Apple has destroyed Android’s monopoly on easily readable, larger smartphones, it is suicidal for a company to go up against Apple, only on the basis of styling and not unique features. Yet this is exactly what Samsung has decided with the Samsung Galaxy S6 — existing on only the marginally-better features of Android over IOS, a feature that exists for all other Android manufacturers.
What are the features that make the Galaxy 6 unique?
First off, the Samsung Galaxy S6 has a big, beautiful 5.1″ AMOLED screen with true black and vivid colors and increase d resolution which now rivals the highest quality photographs or printed matter in the world. It also retains the physical home key plus the two soft keys: back and task list.
The important unique features the Galaxy S6 has given up over the Samsung Galaxy S5 are a removeable battery which allowed the user to change the battery by themselves, saving them an expensive service call, and the ability to carry a spare battery in case more talk time was needed. A second feature which has been given up is the removeable micro-SD memory card, which allowed the user to save up to 128 GB of music, photos, and video, made up only partly by the base model of the S6 stating at 32GB. The third advantage which was introduced with the Galaxy S5 and is missing on the Galaxy S6 is water and dust-resistant design. If you drop a Samsung Galaxy S6 in the toilet it is “history, whereas a Galaxy S5 would probably survive.
If you desperately need a slightly improved camera, the Samsung Galaxy S6 contains the latest version of the camera from the Galaxy S5wh. This newer version includes better image stabilization. It is important to note that this is the same camera module which Samsung sells to Apple. Anything introduced by Samsung now in the Spring will appear on the next iPhone in the Fall.
Two other personal issues to think about with the new Samsung Galaxy S6 are that thinner and lighter are not always better. Thinner leads to a harder to grip phone (the “knife edge” issue, how to hold something which is so thin that there is minimal contact), and being light, it is easier to fumble and thus, drop.
The Bottom Line: The Samsung Galaxy S6 has a cool, sleek look but all in all, Samsung is going to find that after training consumers on the advantages of Samsung’s features, that they will either stick with their current Samsung smartphones, or buy what will now be the less expensive Galaxy S5. It is not unlike Apple’s “dirty little secret” — that the users they had trained to like smaller, smart phones are buying the iPhone 5S rather than the newer iPhone 6 and 6plus.