A few days ago I received some information about The Body Shop and MTV’s Move Your Lips Campaign. I thought this might be of interest to you or your teenagers. I’m hoping to review the new, limited Edition Guarana Lip Butter ($8.00) on sale at The Body Shop. I will re-edit this post to include a review of the actual product if I can get a sample. Meanwhile, this is a worthy campaign–ALISON
R&B star, Estelle, currently #1 in the UK Singles Chart with “American Boy” featuring Kanye West, joined The Body Shop and MTV at Grand Central Station in NYC today to launch a new campaign raising HIV and AIDS awareness, targeting the under-25s. The launch of the campaign is marked by the introduction of a new Limited Edition Guarana Lip Butter ($8.00) on sale at The Body Shop. $5 from the sale of each Guarana Lip Butter ($8) will be raised for the Staying Alive Foundation, funding HIV and AIDS prevention awareness projects for young people across the world.
Globally over 40 million people live with HIV and AIDS, with half of all new HIV infections hitting young adults, under the age of 25. New research commissioned by The Body Shop and MTV revealed today the extent to which it seems that many under-25s do not take the issue of HIV and AIDS seriously. Seven out of ten young women believe it is a man’s job to provide contraceptives, while a third of women believe carrying a condom will mark them as being ‘easy’.
Ironically men are more worried than women about getting AIDS but engage in riskier behaviour. When asked, only 44% of men, compared to 68% of women, would refuse their partner sex if they were not wearing a condom.
MTV and The Body Shop have raised approximately $860,000 for the Staying Alive Foundation to-date. Funding from last year’s campaign supported small grants to 85 young people who are working to educate their peers to tackle HIV/AIDS.
If you are interested in joining the debate on HIV and AIDS or getting informed on this deadly disease go to www.moveyourlips.com to find out more. Log on to get informed, join the debate and win fabulous MTV prizes. The product is available in all stores of The Body Shop, at www.thebodyshop.com and through The Body Shop At Home.