There are some similarities between Acqua di Gio and Acqua di Gioia. Both have freshness and a melange of marine and citrus notes. But Acqua di Gioia has more fruit and freshness that is just perfect for warm weather wear. In fact, I am told that the scent was inspired by the far away islands where Giorgio Armani replenishes his spirit.
You can get the “island” sea/sky/earth vibe right from the getgo when you look at the outer carton. It is a serene, slightly pearlescent, light blue-green, adorned only with black lettering. Inside, the flacon is stunning in it’s simplicity: a clear glass bottle in a slim, rounded square, is topped by a dark-blue/sea-green plastic bubble over the spray diffuser.
You want to pick this up and hold it in your hands, like you have just discovered a major piece of sea glass, polished smooth and shiny by countless, endless waves. And, in your hand, the bottle surprises, revealing the merest hint of sea green in the juice, as you view it against your skin. It looks cool, like the foam that comes away from a wave–a sea spray.
Fruity florals can be too child-like or too light, but with Acqua di Gioia, the category is something more. Wear it in hot weather on vacation in the islands, but you’ll also like it as the weather turns colder and you’re wearing wool. Acqua di Gioia has a suggested retail price of $39.50 (1.0 fl oz) and will be available online in September at www.giorgioarmanibeauty.com and Macy’s.
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