There are some similarities between Acqua di Gio and Acqua di Gioia. Both have freshness and a melange of marine and citrus notes. But Acqua di Gioia has more fruit and freshness that is just perfect for warm weather wear. In fact, I am told that the scent was inspired by the far away islands where Giorgio Armani replenishes his spirit.
You can get the “island” sea/sky/earth vibe right from the getgo when you look at the outer carton. It is a serene, slightly pearlescent, light blue-green, adorned only with black lettering. Inside, the flacon is stunning in it’s simplicity: a clear glass bottle in a slim, rounded square, is topped by a dark-blue/sea-green plastic bubble over the spray diffuser. You want to pick this up and hold it in your hands, like you have just discovered a major piece of sea glass, polished smooth and shiny by countless, endless waves. And, in your hand, the bottle surprises, revealing the merest hint of sea green in the juice, as you view it against your skin. It looks cool, like the foam that comes away from a wave–a sea spray.
Acqua di Gioia is touted as an homage to nature in all it’s forms but it is a sophisticated, fruity floral. What I really smell, initially, is a burst of fresh fruit–especially citrus, and green notes. Too notes include crushed Mint, with a zest of Italian “Limone Primo Fiore Femminello“, harvested from the first spring blossoms in Calabria. Acquatic notes hit the heart–green notes and water jasmine.. As the fragrance stays on your skin a while, you can smell a faint hint of jasmine, as if you were sitting on a verandah at night, and could merely experience a faint whiff of the white flower. But the base adds staying power and substance, so it’s not just all lightness, freshness and fruits. The drydown has earthy Cedar, with the surprise of brown sugar (perhaps a nod to suntan lotion?) and Labdanum (a sticky resin from Mediterranean shrubs that smells a bit like soft amber). Together the notes blend to make a sun-drenched island vacation memory that is neither all land, sea and air, but a fleeting sense of each….and I’d like to think that’s the way Mr. Armani really wants it.
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