Antonym: a word opposite in meaning to another (e.g., bad and good ).
Antonym: an EcoCert, Natural, Organic, cruelty-free and makeup line – the creme de La “Ecco-Luxe”
Antonym Cosmetics was founded by French makeup artist Valerie Giraud who says “Your skin deserves clean ingredients, it just shouldn’t be at the expense of the looks you love.”
The makeup combines the latest technology with natural and organic ingredients, eco-friendly packaging, and absolutely no tolerance for animal cruelty.
It is also free of parabens, synthetic fragrances, sulfates, petrochemicals or phthalates.
What Make Antonym Different?
The first thing you’ll notice is the gorgeous bamboo wood boxes with magnetic closure and an interior mirror. The brushes also have bamboo handles. They look so eco-friendly and yet, luxurious
Great looking compacts feature “baked” powders. This baking process transforms crème into a finely textured powder. The crème is baked in terracotta pans and bonded naturally into a domed shape.
Swirls of color are added to each individual product before baking (they’re one of a kind).
Baked powder retains some of its thick crème properties so it glides over rough skin (I used the Backed Foundation after a HALO laser treatment) and it feels luxuriously smooth.
The colors look natural on everyone (add more with a fluffy brush if you want more opaque coverage).
Skin Esteem Liquid Foundation
Starting at the top of my photo going clockwise is the new Skin Esteem Liquid Foundation ($52) which I also tried at the Indie Beauty Expo table and was very impressed. It’s a silky, moistly- matte formula in 6 shades from Beige Light to Dark.
I received “Beige Medium” as a sample, but “Nude” (a more neutral slightly lighter tone) that I tried at the #IBE matched my skin better.
The oxygen-free pump (yes, thank you)! is packed with Hylauronic acid, shea butter, jojoba oil, sweet almond oil, and sunflower oil.
You get the idea that it’s going to do great things to protect, soften and smooth your skin..and it does! The only thing you need to do is select the right color and tone.
Antonym Certified Organic Baked Foundation ($38.00) and Baked Blush ($36) are my go to everyday staples and the solid format makes them so travel-friendly!
The Baked Foundation in my photo is shown in “Medium Beige” and I usually wear Baked Blush in a universally flatter “Rose” but in my photo above you will see the new Cheek Crush,
Mica makes it glide easily and you’ll find it looks so natural on your skin, plus it has moisturizing squalene.
This is not your garden variety blush.
To get the most out of it, apply it beginning at the apples of your cheeks (use a makeup brush,). Sweep it from your cheeks to your temples following the line of your cheekbones and end at the outer corner of your eye.
Start with a little and add more if you feel you need it. You will be amazed at what a golden goddess you become (adjust by layering).
Following the foundations clockwise in my photo is Lola Lash Too ($26) 98.46% natural and certified by Ecocert Greenlife, but Antonym has re-envisioned the formula to include 17.7% of its ingredients from organic farming.
Apparently, this is novel even among natural beauty brands. But a mascara has to be more than just more environmentally-friendly — it has to provide great looking lashes.
The formula in Lola Lash Too has Vitamin E and Shea butter to condition, Sweet Almond Oil to promote healthy growth, Beeswax and Carnauba to build volume and a flared brush design that lets you apply the product without clumping.
This it did..and it did it well. You won’t get va-va-voom lashes with this gentle formula unless you layer a lot, but it will make your lashes look lovely, thick, long, naturally.
This eye shadow quartet, To The Moon and Black ($39) is not in my group photo so here’s a separate photo.
Smoky eye collections are not just great for smoky eye fans. Wear the color separately if you wish.
There are four shadows along with a lovely and useable mini sized dual ended applicator brush.
The shadows are Vegan, Ecocert certified, 99.65% natural and 12.5% organic. The colors are:” Ice, Blue Moon, Slate and Obsidian Black.”
These are so soft and silky you can apply them with a fingertip – I did! But do use a brush.
The nude lip trend isn’t fading for Fall. While I’m personally a fan of bold reds and berries, if you’re doing a big bold eye look, it’s best to balance with neutral lips.
Naturelle Lipstick Pencil ($17) that you can see in my photo in the middle bottom part is a deep warm nude with Sunflower Oil and Shea Butter and Vitamins C and E. The warm matte color looks flattering, not flat!
Makeup Brushes are an investment. The good ones, if properly cared for, can last a very long time.
Antonym has a number of brushes, all with Bamboo handles and they’re certified vegan and cruelty-free. They are also quite affordable.
I was sent three Antonym makeup brushes to try all in my group photo.
The Antonym Kabuki brush ($26) that arrives in its own zippered pouch. Short Handled Kabuki brushes like this are really multi-purpose.
This affordable brush has a beautifully shaped head to apply any kind of powder loose or solid, perfectly onto your skin.
The larger bristles of the Powder Brush ($30) feature a wide and soft head of Taklon Taklones that help you apply any kind of powder easier and more smoothly.
You’ll get a sheer wash of color that you can add more layers to. This brush works particularly well with Antonym’s baked powders.
Not everyone feels the need to use a foundation brush, but it’s the best way to get a professional blended look.
The Antonym Foundation Brush ($22) has Taklon fibers that pick up liquid and cream foundation and even powder. The cost and the ease of use make this one a must-have!
Visit the Antonym Web Site and now, you can also get Antonym on Sephora.com and select Sephora stores.
*opinions in this review are by Alison Blackman, Editor in Chief of advicesisters.com