Aritaum’s K-Beauty Is In Store for You!
By Alison Blackman
If you’re lucky enough to have an Arituam store near you, it’s a fabulous way to check out K-Beauty from all of the Amore Pacific Brands.
If you are a “beautista” you already know that K-Beauty (Korean Beauty) continues to be the trendiest beauty and cosmetics, often with innovative packaging and ingredients.
Until my visit to Aritaum however, I had no idea how much more there was to explore!
Aritaum (AH-Rit-Tum,), already wildly popular in Korea has some stores in the United States .
There are two in New York City: in Manhattan’s Chinatown (173 Hester Street) and in Brooklyn’s Chinatown (6301 8th Ave #21).
Mighty-full of Beauty:
Each store is a little different. The Hester Street store Chinatown Store I visited isn’t huge like ULTA or Sephora, but full of Amore Pacific brand L-Beauty, some of which you can’t get elsewhere.
Aritaum displays a dizzying display organized by brand.
Among Aritaum offerings I saw in this store: Iope and Laneige and Sulwhasoo, plus Mamomde, Hanyul, Odyssey, Modi Nail Polish, Aritaum Makeup and Nails, Babyface, and products for men.
From sheet masks to shimmer nails, SPF 50 cushion compacts (I love these)! to Cleansers and everything in-between, Aritaum has a lot of fun things to try.
What I tried:
Clever Cushion Compacts!
I’m besotted with these! Cushion Compacts are elegant and travel-friendly, with a few color choices and SPF 50+.
The cushion compact is a unique way of contains liquid products in a compact via a “membrane” that stays inside until you depress the membrane with a sponge or brush.
There is a sponge applicator in the bottom of the compact and even better, each cushion compact comes with a free product refill!
It appears that every Amore Pacific brand has cushion compacts.
At Aritaum I tried the new IOPE Intense Cover Cushion Compact in #23. has a place to store the sponge applicator in the bottom of the compact.
This particular product provides SPF protection and moisturizing coverage that[‘s sheer but build-able.
The key with K-Beauty products is to select the right color. On my fair to medium/neutral skin #23 was perfect.
My sample was the #05 Rose Gold Blender.
To use it, IOPE says to apply the dark part of the lip blender facing inner bottom lip 2~3 times and then apply dark part of the lip blender in an outward direction from center of your top lip.
Of course you can just swipe it as you would any lipsticks.
These are quirky but fun. Rose Gold looks brown with a hint of red in the tube, but it’s bright moist and shiny warm red on lips! So sexy!
There’s also the lovely IOPE Color Fit Lipstick featuring intense colors that are smooth and moist.
Like the Dual Lip Blender, these also contain moisturizing, pampering, anti-oxidants and this one has anti-inflammatory lycopene.
There’s a bunch of beautiful colors. My sample was #17 Cherry Blossom, a very bright clear red that is holiday “Holly Berry” perfection!
Hands Down… a Great Cream!
The Mamomde Lilac Blossom Perfumed Hand Cream not only has easily absorbed natural shea butter to moisturize dry skin, it’s got one of the most authentic lilac scents I’ve ever smelled.
Clean Your Skin:
Laneige Vitamin Brightening Cleansing Water has a “press down” pump button that dispenses just the right amount of cleanser on your cotton pad.
It’s one of the most effective Micellar Water I’ve ever used, even hard-to-remove makeup and dirt.
There’s a Vitamin Complex and a super-berry extract that gently cleanses .
IOPE claims it will brighten skin over time which I can’t quantify, but I did enjoy clean, soft skin and all you need is a cotton pad to apply it – no water or soap!
For the Boys:
IOPE Men Perfect Cream ALl in One Cleanser is a 4.22 FL. oz. tube robed in masculine silver and grey.
The creamy cleanser not only cleanses and moisturizer, it also contains a naturally sourced scrub (spirulina) to remove skin impurities, and other “gunk” on his face.
There is a nice masculine scent.
FYI: if the men in your life don’t want to use an exfoliator, tell them that gentle exfoliants can also help to relieve ingrown hairs.
Get the Beauty Booty!
If you are lucky enough to live near an Aritaum retail store, check it out and enjoy the beauty booty or visit the Aritaum website. Some Amore Pacific brand products are also sold at Sephora.