Beyoncé Giselle Knowles, also simply known as “Beyoncé , is a talented singer-songwriter, record producer, actress, dancer, choreographer, model, video director and now….fragrance creator. Last night at the Grammy Awards, Beyoncé won 6 Grammy Awards, including song of the year for her anthem “Single Ladies (Put A Ring On It).” Beyonce’s six wins are the most ever captured by a female in one night in the Grammys‘ 52 year history. She previously held the record of 5 awards with 5 other artists. Not too shabby!
This morning, in tribute to Beyoncé’s big win, I tried her first fragrance. It is launching this month and it appropriately called: Beyoncé Heat. Valentine’s Day is nearly upon us, and I can’t think of a more perfect scent than Beyoncé Heat, to get for yourself, or someone special. I’m not always delighted with celebrity scents, but I really liked this one!
Beyoncé Heat is a fruity floral with just a touch of spice and woods. It’s feminine, but not “girly.” Beyoncé explains: “My fragrance is a unique expression of a woman’s powerful sensuality. The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired.” “
Well said: The devilish-ly sexy red and gold carton has a hammered, textured effect, with eye-catching tones of fiery red, gold and black combine. The sides feature a large, embossed, graceful “B” (for Beyoncé) framed by ornate, feminine brocades with a glossy black finish. Inside, there’s a treasure for bottle collections. It’s sexy from the elegantly-curved, gradient red glass bottle (evocative of a fire burning from within) evocative of a genie’s, to the clear, fluted, clear plastic topper above a gold band engraved with Beyoncé, to the scent itself. Beyoncé heat will soon be turning up the heat on bodies, everywhere.
Heat was developed by the talented, master perfumers Claude Dir and Olivier Gillotin. The fragrance starts out with a burst of fruit, followed by flowers and some woods and spices, but the fruit remains the focal point. At drydown, however, the fragrance mixes well with individual body chemistries, to produce a personalize scent. on me, the scent morphed into a fruity, woodsy blend that lingered, and smelled very pleasant. I’d call this more of a “date night” scent than something you might wear to argue a case in court, because it is intense and sexy. If I wore it again during the day I’d use a lighter hand. The actual top notes are a floral bouquet of magnolia, neroli and red vanilla orchid balanced with a hint of luscious blush peach. The heart sounds delicious: almond macaroon, sweet honeysuckle nectar and crème de musk. The drydown notes are warm and sexy: giant sequoia milkwood, tonka bean and amber linger to seduce the senses.
Watch the steamiest version of “fever” I’ve ever seen, featuring Beyonce Knowles herself, for Beyonce Heat
Beyoncé Heat will be available in 30, 50 and 100 ml Eau de Parfum ($39-$59) and in matching body products. Check out the Launch Web Site.
NEWS FLASH! Launch Events You Can Attend:
Tomorrow, February 2, 2010 (Ground Hog Day–my favorite holiday) New Yorkers can “catch the fever” as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance the artist is illuminating this central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal (Illumination from 6:00PM until Midnight).
February 3rd: Beyoncé will make a personal appearance at Macy’s Herald Square. If you happen to be near Macy’s flagship store on February 3rd there will be a Customer Meet and Greet @ 5:00pm on 8th Floor. You’ll have an opportunity to purchase the exclusive Beyoncé Heat 3-piece fragrance set for $122.00. The first customers to will meet and pose for a special picture with Beyonce, too!
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