Fast forward to 2011. This year, The Disney Store announced the launch of its new fragrance collection, inspired by some of Disney’s most timeless and beloved characters and stories. There is something for everyone from toddlers to seniors with two home scents, and a fragrance for young girls. The premium personal fragrances, home scents, candles and unique gifts were created in conjunction with some of the world’s leading fragrance houses, perfumers and an award-winning design team.
“The power of fragrance is truly magical – it can evoke memories and convey dreams and aspirations. Disney’s rich heritage and most beloved characters also have that same allure”, says Jim Fielding, President of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.”
The first fragrance in the collection will be available in Disney Store locations nationwide beginning from June 2011 with other fragrances introduced throughout the rest of 2011, including an eagerly-awaited holiday collection.
Imagination: This is the signature fragrance used throughout the newly designed Disney Store. It is described as: ” an enchanted forest of sequoia trees, cool moss and green leaves.” The scent is actually inspired by the trees that line the route of the “magical path” within the new stores. The trees, and the new scent, are supposed to give you the sense of being in an enchanted forest. I like the lime green carton with metallic gold ccents, featuring pops of hot pink and bright pink color on the Disney Trees. Inside the carton you get a surprise of a hot hit of bold orange color! If you’re getting the idea that the all this meant to make you feel good, and to spark your imagination, you are correct. The Imagination fragrance is mossy and green, light and fresh, reminding me of the smell of green leaves and freshly mowed grass. The fragrance smells luxurious, but the products are modestly priced. There is a large, scented candle ($19.50) in a clear glass votive with a graphic of the Disney Trees (this time in lime greens) and with “Imagination” is elegant, gold script. This would make a lovely gift for a weekend hostess. There is also a nice room spray ($16.50) in a glass spray bottle with the same graphics as the candle. Spritz a bit before your guests arrive, and they will feel calm and relaxed before the drinks are even served. Rounding out this home scent collection are a 8.4 fl. oz pump bottle of scented hand wash, and a matching hand and body lotion ($12.50 each). These are available in Disney Store locations nationwide starting in June 2011, so that means get them now!
Discover a new world of…..Magic
Magic, an unforgettable blend of icy blue mint, rich chocolate and invigorating sea spray, epitomizes the adventure of Disney and all that is Mickey Mouse. Along with Imagination, its inspiration comes from the outside world to give it a refreshing sense of nature. Magic is the freedom of children playing outdoors; it’s a breeze of fresh, cool, minty air, green grass, clean woods and a surprise of chocolate. *what I remember of this lovely fragrance is that it makes you feel good the minute you smell it. In fact, it has an uplifting “happy” molecule in it. My recollection was mostly a green scent, with a hint of salt and chocolate. If that sounds yummy, trust me, it is! Magic home fragrances, candles and room scents will launch in stores in July 2011.
Discover a new world…… Pixie Dust
Pixie Dust, a shimmering scent of citrus sorbet, candied fruits and summer rain, is the fragrance inspired by Tinker Bell. It’s the fragrance one could imagine floating through the air as Tinker Bell showers the earth with her Pixie Dust, causing nature to blossom. Pixie Dust captures Tinker Bell’s personality perfectly – it charms with a shimmering sweetness yet it also has a subtle hint of sassiness. *Pixie Dust is a pretty, light, fruity floral that obviously will appeal (and be appropriate) for very young ladies, but it isn’t your usual, cloying and overly sweet concoction that manufacturers seem to think will appeal to very young girls. This one is tempered so it’s still fruity and slightly sweet and light, but it has depth–like an expense bowl of sorbet. It’s quite a special fragrance to be a young girl’s first! It doesn’t smell like a cheap scent in a cheap bottle. Speaking of which, this lovely presentation features a pretty flacon with a blue flower on the top, and will also be available in a rollerball, and in bath and body items. Pixie Dust comes as a range of personal products including Eau deEau de Toilette and lip gloss will also be available.
To find a local Disney Store, visit www.DisneyStore.com/storelocator or call (866) 902-2798. You can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow Disney Store on Twitter www.twitter.com/DisneyStore to stay connected.
ABOUT DISNEY STORE The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high–quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies.
IMPORTANT NOTE ABOUT THIS REVIEW: *this review was created long ago, with my initial, personal impressions of the fragrances, along with press notes, right after the initial launch. The information was embargoed, so I pre-scheduled it for June. Then Blogger had a major incident and removed (or lost) everyone’s posts. So this review has been written three times and may not be as detailed as the first version. Although it is Blogger who is at fault, I apologize. (Alison Blackman Dunham)
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