Incanto Bloom Eau de Toilette, Ferragamo’s newest fragrance
Models holding Incanto Bloom at launch
I like anything tied up in a bow like a precious gift, so it’s no wonder I’ve always been in love with Ferragamo’s iconic vera bow. And it’s no wonder that Ferragamo’s latest fragrance, Incanto Bloom, charms me with it’s packaging as well as it’s pretty, floral scent. Inside the pristine, white outer packaging with pink and black accents, Incanto Bloom emerges to delight you; a slim, opalescent white, oval bottle dusted with delicate whisps of black and pink dandelion “blooms,” and a diffuser topper that is a modern version of Ferragamo’s vera bow, re-imagined in black and white plastic. So totally fresh and cute you might love it just for the visual appeal it offers!
Luciano Bertinelli
As Luciano Bertinelli, CEO of Ferragamo Perfumes explained, Ferragamo has always appealed to women of all ages. Incanto Bloom is the newest in a line of Incanto scents (Incanto Dream, Incanto Charms, Incanto Shine, Incanto Heaven, Incanto Bliss). But this one is specifically being directed towards younger chic-ettes. Incanto Bloom launched right before Fashion Week began in New York City a new weeks ago. The new fragrance (plus a few bath and body items), hit shelves exclusively at Bloomingdales.
Sophie Labbe explains the olfactory pyramid to editors
Sophie Labbe, the “nose” behind the scent explained that Incanto Bloom is envisioned as a scent for a young, urban woman who loves fashion, and who wants the latest in chic. She also broke down the major notes: 
The fragrance opens with Moroccan grapefruit flowers, along with freesia for a floral fruity undertone. The heart (or middle notes) include tea rose accord along with champaca. This rose is a crisp, fresh rose, without too much powdery-ness. The drydown features cashmere woods and a pinch of musk, both of which blend with the fruits and florals to make them softer and more sophisticated.
At the launch, I kept hearing that the fragrance was aimed at a chic, younger woman. But for those of you past 20-something and still full of chic-ness, I have news: Ferragamo will have a hit on it’s hands with the younger set, this light, pretty and girly product that young women will covet, will also be considered as a good warm weather scent for those “past a certain age,” as well.
Eau de Toilette Spray 1.0 oz. $45.00
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