Recently, I had a chance to try a trio of hair care & styling products that made me really think about my hair in an entirely different way. HerCut is the first hair care collection developed to help you keep your hair cut looking the way it was meant to be, from the first day at the salon, to the next time you’re ready to get it cut again.
Kyan Douglas, Photo by Alison Blackman
Brand Ambassador and Emmy Award-winner Kyan Douglas met with me and some other beauty editors to explain how the products work, and why they’re different. Kyan told us that hair stylists learn five basic, essential hair styles during their training: : the bob, the pixi, long layers, the blunt cut, and the shag. “No matter what your hair type, your stylist uses the same techniques to create your signature style. Maintaining that look is about using products tailored to the cut, not the hair itself. For the first time, HerCut offers products that bring out the best in every cut, giving you flawless style long after you leave the salon,” explained Kyan.
What makes HerCut different is that there are five different (heat activated) “catalysts” that work on a molecular level to help your hair behave as it was meant to, conformimng to the cut. The catalysts are customized to meet the specific needs of every cut (i.e., weighted, forward motion for bobs and controlled separation for shags) to maximize every style regardless of hair type.Each of the five fundamental styles has its own customized heat-activated catalyst that promotes the right behavior for the corresponding cut. Here’s a basic breakdown:
THE BOB: This is an angular style that has forward-flowing, clean geometric lines that help to delicately define the shape of the face. The Bob Catalyst utilizes patent-pending Tumbling Polymer Technology to anchor the ends of the cut, weighting hair to encourage forward momentum and showcasing the clean, precise exterior of the bob.
THE PIXIE: This is the most versatile cut, according to Kayan, because you can wear it spiked, smooth, or touseled. The Pixie Catalyst utilizes patent-pending D3 Polymer Technology to create a strong yet flexible mesh that loosely connects hair, providing versatile hold that allows you to shape, contour and texture with total control. Although there is no “HisCut yet, guys are most likely to use The Pixie catalyst for their hair right now.
THE SHAG: The shag is a heavily layered cut with multi-dimensional texture and playful movement. The Shag Catalyst utilizes patent-pending Ionicon Polymer Technology that creates separation and weight dispersion through negatively charged macromolecules that repel each other and create controlled separation. It sounds technical, but the results can be remarkable!
THE BLUNT CUT: Like the bob, this is a precision cut is typified by an even, unified length from root to end. You’ve got to get it right if you want those beautiful, clean lines and blunt edges that give the blunt cut a sleek silhouette. Blunt Catalyst employs patent-pending Compress-Ion Polymer Technology to form a crystal-clear matrix around each hair fiber and compress it, while forming bridges between hair fibers to ensure that they move in unison and always appear freshly cut.
LONG LAYERS: This is such a popular cut, but it can be tricky to maintain at home. In order to help the layers stay connected with falling flat, and creating body at the crown, a girl needs a little help! It arrrives in the form of the Long Layers Catalyst, utilizing patent-pending Spring Polymer Technology that creates flexible connections between layers via coil shaped molecules, fostering delicately bouncy hair that moves together.
To maximize the effects of the catalysts in catering to each fundamental style, HerCut also has a collection of sulfate- and paraben-free shampoos and conditioners. They are:
Normal-Oily Shampoo: Designed for straight to wavy cuts, this daily shampoo maximizes true color vibrancy while strengthening the roots to support the weight of the cut and maintain its intended cut.
Normal-Dry Shampoo: Developed to make all cuts look their best with use every other day, this shampoo protects color while supporting the shape of every cut.
Dry Hair Shampoo: Designed for twice-a-week use, this shampoo for all cuts nourishes and protects color to bring out the best in every cut.
Light Conditioner: Developed for fine hair and/or single-processed hair, this color-protecting conditioner weightlessly improves fiber elasticity to support every haircut shape, absorbing immediately and rinsing without leaving residue.
Medium Conditioner: Developed for medium hair texture that’s single processed and medium hair textures with highlights or lowlights, this nourishing, smoothing conditioner infuses hair with healthy moisture, absorbing instantly and protecting color.
Deep Conditioner: Developed for coarse, damaged or chemically treated hair, this deep conditioner instantly softens, smoothes and repairs, weightlessly improving elasticity and absorbing instantly to protect color and support hair shape.
This is a personalized line of products, but it’s not too difficult to know what kind of cut you have, and what kind of shampoo and conditioner suits your hair. They are also safe for colored hair (thank heavens)! I tried the Normal to Oily Shampoo and Deep Conditioner, since my hair is dry on the ends, oily at the roots. The Shampoo was lovely, with lots of lather and a clean rinse. The conditioner felt rich and thick on my hair, leaving it silky when I rinsed it out.
But the real magic is in the catalysts. Instead of my usual heat styling products, I used the herCut Long Layers catalyst. After a few pushes of the dual-chambered pump bottle, I got a little bit of both parts of the catalyst, warmed them together in the palms of my hands, and then smoothed the mixture on my hair from ends to roots (usually it’s from roots to ends, but this product is the other way around). You are supposed to comb the product through for best results. Then, I simply styled my hair as usual. But, as luck would have it, I realized that I was late for an event, and in order to get there on time I’d have to rush my usual, more careful blow-out. I figured my hair would look horrible, but to my surprise, it looked good. I didn’t even really need to finish the style with a flat iron as I’d normally do. Three days later, my hair looks almost perfect and there is still “lift” at the roots. That’s pretty amazing!
I was still dubious. So I did an experiment. I asked the PR company to send me a different catalyst, this time, the one for blunt cut hair, just to see if it would make a difference. I used the HerCut shampoo and conditioner as before. My hair looked ok, but not as swing-y and smooth as when I used the long layers catalyst. So I tried the long layers catalyst without the shampoo and conditioner. My hair wasn’t as soft and shiny, but it still looked great. I learned that the right catalyst makes all the difference, and a good shampoo and conditioner is always a wonderful thing.
The down side, if you consider it as such, is that this new technology doesn’t come at a bargain price. The catalysts are $28.00 each, and the 10 fl. oz. plastic flip-top bottles of the Shampoos and Conditioners, are $22.00 each. But when you figure how much you’ve invested in a great cut, or if you generally have to have a pro handle your blow-outs, you may decide that doing it yourself with HerCut is well, well worth the investment. You may also find that you have to wash and style your hair a little bit less frequently…and that is priceless!
WHERE TO FIND IT: These products are available now at Sephora stores nationwide, sephora.com and on QVC. For more information be sure to visit the HerCut Web Site.
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