Shu Uemura was a Japanese make-up artist and founder of the Shu Uemura international cosmetics line which bears his name. Alas, he passed away in 2007. But the good news is that Shu Uemura Art of Hair and now Shu Uemura Art of Beauty is alive and well.
Way before I wrote beauty reviews on a daily basis, I learned about Shu Uemura’s amazing makeup. I didn’t have a big beauty budget back then, but I set aside money to purchase lipsticks that slid on like silk in colors that you simply couldn’t find anywhere else. Back then, a lipstick (or anything for that matter) from Shu Uemura signified that you were a true beautista and knew that makeup really did come in variations of quality and chic. Shu Uemura’s makeup had the “it” factor that signified you were one of the beauty crowd.
Some things stay the same and some don’t, so I wondered what the newest makeup would look like, I received a few pieces of the Shu Uemura collection called Brave Beauty, a collection that is all about being fearless and embracing who you are.. While it may not have been touched by the hand of the master himself, it does seem to channel his spirit, from the pristine white boxes with simple black lettering, to the bold colros that can only be described as trendy/runway/look-at-me-beacuse-I-Know-What-i’m-doing. The collection even inclues some metallic face studs (and I saw a lot of these on the Spring 2015 runways) and some crazy/bold false eyelashes.
To go out of your comfort zone and go out of the box, you have to take the products out of the box, and try them. So that’s just what I did. And to my surprise (and gilty delight) the products are bold, bright, exciting! But with “bold beauty” comes some trepidation. So, my advice when dealing with any color that might be a bit extreme, or that might take you out of your comfort zone, or that you don’t have a lot of skill, using, and that includes bold eye shadows, or hot pink lips (or barely there lips, for that matter), or adding a metallic beauty mark, or wild eye lashes, is to experiment at home for a while first. When you’re ready to preview that new look, dress the part and walk out with confidence, because being brave means letting people know that you own your look. You might, after trying some of the colors, feel ready to wear those metallic face studs, or wild lashes!
But when you’re dealing with something professional and excellent, you will find that even colors that seem daunting, are user friendly. I tried the Pink Eye Shadow Palette, and discovered that no matter how I used the shadows, or layered them, they looked pretty (no rabbit’s eyes). The Brave Beauty Satin Radiant Stick in Pink was too cool (in tone) for my freckled skin the tube, but surprise! when I tried it on my cheeks it melted into a sheer flush that looked natural and quite sexy. Again, it just reminded me that you really have to test and try before you come to a conclusion about what something in a tube, pot, or palette, will look like on your skin. I also tried the Adventurous Orange lipstick, which was admittedly very bright, but bold lips make you look “street savvy” (check out Allure Magazine for November 2014 and you will see an entire feature with lips this color. And the lipstick tube is just so “hot” all on its own!
So here’s a look at the entire Brave Beauty collection. Add some of these to your Fall and Holiday beauty wardrobe and have some fun with these products. The quality and performance is still very evident. The packaging is beautiful.
SHU UEMURA BRAVE BEAUTY EYE PALETTE ($90)
- Orange Palette: An ultra-bright orange accent, deep brown and plum definers, sandy pealr highlighters for the most daring spirits.
- Green Palette: a tribe of forest-inspired hues including a vivid matte green artist accent shade, base shades with brown and grey hints, and metallic and pearl greens for definition.
- Pink Palette: a harmony of hard and soft from rich burgundy and purple for definition to lightest rose shades to highlight your most feminine side.
- Maroon: Rebellious rouge
- Beige: Barely-there nude
- Fuchsia: Hot pink
- Rose: Romantic floral pink
- Red: Luscious crimson
- Orange: Adventurous orange
- Violet Purple
- Light Pink: Fresh, youthful-looking natural flush (Highlight)
- Bronze Gold: Sun-kissed radiance (Highlight)
- Pink: Natural-looking rose flush (Blush)
- Orange Coral: Alluring tangerine (Blush)
Sleek black false eyelashes for the warrior-chic look. The metal chain band screams cool edginess while the top layer of soft baby feathers add the ultimate volume to the eyes.
Punk-chic jewelry reinvented for the face. A mix of pyramid and cone shaped studs in gold and silver for a fearless statement.
SHU UEMURA ARTIST EDITION FALSE EYELASH COLLECTION ($500)
An art object created with Uchiide’s boundless creativity in a limited-edition set that includes extravagant couture lashes and a visual book in a premium acrylic box. (Available only at limited stores internationally)
Brave Beauty – 2014 Vision of Beauty Collection Vol.1 is available at Shu Uemura retailers such as Holt Renfrew, Hudson’s Bay and select Sephora locations.