Last night I attended a launch party at Townhouse Spa on 56th Street in Manhattan for beautysweetspot.com. While it is a bit unusual to have a huge blowout for a blog, this one is the the creation of talented and vivacious, former Cosmopolitan Beauty Assistant, and public relations professional, Jeannine Morris. So a bit of fanfare and some “gilty” pleasures for guests, were definitely in order.
BeautySweetSpot covers industry news, updates on hot trends, celebrity image and expert tips. The topics run the gamut from product reviews to a video link for a “how-to-down-there” Schick video. “A brand new beauty blog you can relate to!” is Jeanine’s slogan for the content.
With provocative headlines like: “Sperm…good for your skin” and a confession that the author loves (among other things): “striking black eye liner, natural spray tans, gossip magazines, Christian Louboutin stilettos, red wine, not-so-sticky lip gloss, skinny girl margaritas, Nicole Richie, dark chocolate, dancing, classy lingerie, and of course, men,” the very well-written content is sure to get your attention.
Last night’s launch was quite an extravaganza, with complimentary beauty treatments, a signature martini, and nibbles, including an insane chocolate fountain, and mountains of chocolate cherries I tried hard to ignore. I arrived early, but within an hour both floors of the Townhouse Spa were literally packed with bloggers and writers, industry movers and shakers, and friends.
When I walked in the door, almost immediately, I ran into Altja Banja (formerly with Christo, now with DEX New York) who was one of the hair stylists I met backstage at the Fall 2009 Loris Diran runway show (see the Loris Diran hair looks). Among the many complimentary mini-services offered, Altja was doing touch-ups with DEX New York’s excellent mineral makeup–so how could I refuse? This photo was taken by a very nice woman who offered to risk smudging her newly-manicured nails, to snap the picture!
DEX New York was also providing hair touch-ups and updos. The charming Naomi Porto, did mine!
I almost never review someone else’s blog on mine, but Jeanine is not only a talented writer and a sparkling personality, I can’t help but recommend her work. She’s also well connected online. You can follow BeautySweetSpot on Twitter at http://twitter.com/BeautySweetSpot and can also become a fan of the Facebook page — And, of course, you’ll want to check out the BLOG: http://www.beautysweetspot.com/