Makeup artist Jemma Kidd has a makeup line at Target that, like makeup artist Sonia Kashuk’s makeup line for Target, always surprises me with quality, performance, a great price, and on-trend colors that are wearable off the runway and in real life. For Fall 2011 Jemma has come up with lots of colors and products that will delight, at a price that won’t deflate the excitement of adding new things to your cosmetics drawer or bag.
There are three products in particular that have not just captured my attention, but have become must-haves. You can get all of these now, at Target stores and www.target.com
First up, the Jemma Kidd Smoke it Up i-kit ($22.00) that lets you create day or evening “smoky” eye looks that won’t scare off kids, pets, or lovers! The kit comes in a crafty and beautiful shiny black and slimline compact that could be a dead ringer for a fancy, mini-chopsticks case. Silver metallic flowers (that actually look a bit Oriental to me), festoon the top. Inside there’s a slimline mirror and a dual-ended mini-applicator with natural and synthetic bristles, and five shades of silky, powder to perfect a smoky eye in shimmery grey, or deep, medium or rusted brown. There’s also a creamy eggshell to even out the base, or use as a highlighter. TIP: Jemma suggests using the silver/pewter color over the darker colors for a nice highlight effect. The colors are completely wearable and build-able from soft, to deep and intense, or just wear the shadows on your lid without making too much of a statement. Use them wet or dry as you please. With this kit, the choice is yours. TIP: The compact doesn’t open with a traditional latch. At first, I couldn’t figure out what to do to get this lovely palette to produce it’s prized powders. You will find a tiny notch/indentation under Jemma Kidd’s name on the top of the compact, Push right below the indentation, and the top will spring open, sideways!
Also clever for eyes is the Jemma Kidd i-sculpt ($17.00), a shadow and liner duo in a slim, dual-ended “pen.” One side holds a powder shadow instantly dispensed from a sponge-topped applicator, and the other side holds a self-sharpening, creamy stick liner that has a unique, slanted and flat shape, so you can line your eyes in one sweep of the pencil. As someone who has difficulties with liner, I can assure you that this one made a perfect line without having to go back and fix or smudge the mistakes. But if you do want to smudge, it does so easily and quickly. “Mary Q” features a shimmery, pewter shadow with a black cream liner. I call this one the “beginners smoky eye kit” because the shadow and liner make an easy, quick, can’t-mess-up, smoky eye. And, the pencil is makeup bag friendly. Another choice for a warmer intense eye look is “Carnaby St,” a deep, chocolate brown shadow with an equally deep cream liner. Every makeup bag should have one, and they’re great for travel, too. “Kings Road” will suit lovers of plum tones, too.
Lips get the Jemma Kidd touch as well, with another multi-tasking beauty: Red Carpet Lip/Cheek & Gloss ($18.00). Two lip gloss-style “vials” are attached in the middle. One side holds a clear, shiny(but super-shiny patent leather) gloss with a sponge-tipped applicator wand, the other, a liquid lip/cheek stain in a easy and clean to use, roller ball tip. While the lip stain colors look alarmingly dark in their vials, they can produce a “just bitten” to more intense, matte look on lips. Wear the stain alone for a natural to deep, matte tint. Add the clear gloss for moisture and to make the color pop!. The stains also look sensational on cheeks giving them just the right amount of natural flush (or you can make it intense if that’s the look you love). Glam Up features a deep pink stain, and Dress Up features a red stain that gives even the most red-risk-averse a chance to wear a rid lip. TIP: to make the lip stains “warmer,” you can even add a shimmery or clear gold gloss overlay. At least one of these is a must-have in your makeup bag.