One of my pure pleasures is discovering new collections of good hair care, at affordable prices. The pleasure was all mine, at a recent editor’s event, where I got to learn all about the newest products from John Frieda. The company has introduced additions to the Precision Foam Colour, Colour Care, and Luxurious Volume lines.
For those who are always seeking volume, especially since big hair is really back in a big way, John Frieda has come up with John Frieda Luxurious Volume. As someone who has a head of very thick hair with plenty of body, this isn’t an issue for me. However, for those with thin, limp, hair, who simply can’t get their hair to look full, for long, the lightweight products, as they were explained to me by the John Frieda experts, may help to add more bounce and lift, without having to try so hard. John Frieda’s re-formulated Luxurious Volume Touch-ably Full Shampoo and Conditioner got good reviews from those who tried and a need it, and I tried it too. I liked the light, citrus-y scent. The shampoo is good at removing residue that can weigh hair down, and has a “proprietary spherical polymer” that helps keep hair soft, while providing the initial building blocks to getting increased volume, right in your shower. The conditioner, continues the process to getting more volume with a wax and silicone blend minimizes hair’s “slip” and gives it the texture (needed to create more volume). The combo left my hair soft and bouncy, as any good shampoo and conditioner combo, should.
Then there are the “volume-boosting” products: Luxurious Volume Fine to Full Blow-Out Spray; Root Booster Blow Dry Lotion (combines styling polymers and heat protection with a lightweight silicone that lifts, thickens and conditions); Thickening Mousse ( uses a thickening technology with a specialized polymer blend to actually increase hair diameter and lifts at the roots for weightless, non-sticky, all-day volume. The formula resists humidity for long-lasting sleekness and sheen. Panthenol helps strengthen hair, enabling hair to lift at the roots)l and finally, as a fixative, All Day Hold Hairspray (features a high-hold polymer to lock in style fast, and silicone to combat over-drying and provides humidity resistance). Use this one to thicken and hold style, or spot-apply for targeted lift. I tried only the Fine to Full Blow-Out Spray, with a light, fruity scent, dispensed from a blue plastic pump bottle. The secret, according to John Frieda, is a patented polymer that creates a durable but still flexible “network of connections” in your hair strands. You can accomplish this with hairspray (ala “Jersey girls”) but then you can’t run your fingers through it anymore, and you have to fight to get the product, out. I was intrigued. A bit of this sprayed on my roots, kept them pumped up for longer, without having to tease or make hair stiff and crunchy with product. Yay! Since all six products range in price from $6.99-$9.99, if lack of volume is your issue, these are definitely worth your consideration.
I don’t color my hair at home, but plenty of women (and more men than will admit), do. One of the things I hear from my friend who does use drugstore color, is that it can be messy. And, I remember my mother hovering near the sink, with towels on her neck, hoping to get the nasty chore over and done with before the she, and the bathroom, were covered in drippy dye. At the editor’s event I attended, we were treated to a demonstration of the “new & improved” John Frieda’s Precision Foam Colour. The foam color is now thicker and denser to saturate deeper and provide longer lasting color, without dripping all over the place. We watched super-stylist Harry Josh (I admit I sort of gushed that I was excited to meet him), as he dispensed the foam into a bowl, and we watched it literally hang upside down without moving! If it won’t drip or drop out of the bowl, that means it will stay on your hair and go where you want it to, as well. While I didn’t try the Dark Caramel Blonde offered to me, I could easily see from the chart on the box what the actual color would be, from a current hair color. The chart is really helpful, but you can also find more information on the John Frieda website so you can virtually try, before you buy. As explained to editors, the color also adds dimension, so your hair will look more customized. John Frieda has also added two new shades to the brand’s exclusive Salon Blends collection: a Dark Cool Espresso Brown (4PBN) and a Medium Chestnut Brown (5NBG). Each box of beautifying hair color is $12.99
Once you have great color, you want to keep it that way, whether it is from a salon, or DIY. To help you, John Frieda has created John Frieda Colour Care with new shampoos and conditioners that not only protect color but also prevent fading. There are three new and nifty collections: the NEW Sheer Blonde and Brilliant Brunette lines help preserve blonde and brunette tones, while the newly-upgraded Radiant Red Colour Protecting Shampoo and Conditioner helps to maintain rich red with each use. The products help keep water from penetrating, and sabotaging your color, too.
As a natural (and now, enhanced) redhead, I know all too well that red hair color simply doesn’t like to stick around. It fades, and then like the last butterflies of Summer, simply seems to disappear. It’s there, and then, it’s gone. I have tried color depositing products before, and my issue with them is that they either deposit a shade of red that isn’t mind onto my hair, or it adds additional color to the bottom part of my hair, but nothing at the top where new and untreated hair, resides. However, the John Frieda Radiant Red Shampoo and Conditioner are not color depositing, but more, color protecting, They have anti-fading technology to preserve the intensity and saturation of whatever shade of red your hair happens to be, helping to maintain red tones and to maximize shine. Redheads need more care, and John Frieda gives it to them, at a nice price of $6.50 per product. Ditto for the Brilliant Brunette and Sheer Blonde products, with formulations specifically made for those tones.
I have used the Radiant Red products for just a short while now, and I like the products, a lot. I can see that it makes my hair shiny and soft, and I’m guessing that if I continue to use it, my color will last longer. I’ll continue to use it and see what happens over time. If nothing else, the price is certainly user-friendly. A bit about the Brilliant Brunette: according to John Frieda, when brunette colour fades, the result can be dull and monotone with an orange cast. The John Frieda shampoo and conditioner for brunettes has crushed pearls and sweet almond oil, to help protect and preserve brunette tones as they rehydrate and replenish dry, color-treated brunette hair. Blondes get beauty bennies from their own Shampoo and Conditioner, featuring safflower oil and bergamot extract to help preserve blonde color and keep it from getting brassy.
You can try all of these products by visiting your favorite food, drug or mass market retailer, and you can learn more on the John Frieda website: http://www.johnfrieda.com/