Not everyone cares about what they put on their face, but plenty of people, really do! That’s why today I’m talking about NVEY ECO, an unusal and exciting makeup line from Australia that recently hit America’s shores at select ULTA stores.
NVEY ECO’s Australian 100% Natural & NaTrue Certified Organic makeup line takes “green” cosmetics to the next level and makes it beautiful. In the old days, organic makeup sold at health food stores was dull, with tacky packaging, natural but dull colors no one could be excited about, and a limited line of products that were boring, boring, boring. NVEY ECO’S products are attractively packaged, with plenty of different types of products to suit just about everyone, and even though they are certified organic, they’re anything but boring. The company has worked really hard to offer high performance products with trendy colors, but without the use of chemical ingredients such as parabens, petrochemicals or synthetic fragrances (and the products aren’t tested on animals, either).
Not to bludgeon you with technical information, but it matters when your company is serious about being green, natural and organic. The terms “Certified Organic” and “natural” are bandied about the beach balls, but if you really want to know that the products you buy are truly natural and organic, they have to be “NATRUE Certified” which means unlike simply mineral or uncertified products, NVEY Eco has to meet NATRUE’s standards in all ingredients their ingredients. In addition, NVEY ECO Cosmetics has been certified to the NSF / ANSI 305 : 2009 NSF International Standard / American National Standard Personal Care Products, Containing Organic Ingredients. This standard is the only American National Standard for personal care products that make organic ingredient claims. In order to become certified to this standard, all products must undergo a thorough review by an independent organic certification organization to verify that a manufacturer’s product formulation contains at least 70% percent organic content by weight. Trust me, it isn’t easy to get certified, and it takes time. Obviously, NVEY ECO felt it was way worth it! You can learn more at http://nsf.com
Just as an FYI, here are the key ingredients used in NVEY ECO:
A+Vitamin A (Daucus Carota Sativa (Carrot) Seed Oil) – Rich in minerals and Beta-Carotene, Carrot Oil prevents damage and premature ageing. It promotes self-restoration of skin tissues and calms and tones the skin.
BOrganic Beeswax (Cera Alba) – Containing fatty acids, minerals and Vitamin A, Beeswax is rich in glucose to provide the skin with energy, protection and a soft, supple texture.
COrganic Chamomile (Chamomilla Recutita (Matricaria) Flower Oil) – Renowned for its gentle calming and soothing properties, Chamomile stimulates tissue repair and is ideal for use on sensitive skin and around the eyes.
ASweet Organic Almond Oil – From the nut kernels of the Almond, this light oil nourishes, protects and balances the skin. Sweet Almond Oil relieves irritation and is suitable for all skin types.
SOrganic Safflower Oil – From the safflower plant, safflower oil increases the moisture content of the skin and heals and softens dry skin.
E+Vitamin E – Produced exclusively from plants, Vitamin E is a powerful antioxidant that helps protect the skin from the harmful effects of pollution and extreme weather.
C+Vitamin C – Renowned as a powerful antioxidant, Vitamin C helps protect skin from harmful free radicals. Vitamin C revives, replenishes, protects, and preserves the complexion.
JOrganic Jojoba Oil – Jojoba is a woody evergreen desert shrub. The oil extracted from the Jojoba plant mimics the skin’s natural protection and moisturisation mechanism.
Impressed? So was I. Manufactured in Australia, these products are going to make beauty lovers green, not just with envy but also with eco-friendly products that are innovative in every way. The founders understood that beauty and fashion are an integral part of why people purchase cosmetics, and they claim that they were actually the first to coin the phrase “Green is the New Black,” when they launched in 2005. An up close and personal look at the products at a launch event a few months ago made it clear, without every saying a word, that NVEY ECO’s message is that you can have healthy, green, truly certified organic makeup that is covetable and trendy.
Some standouts in the premier collection include the Moisture Rich Fluid Foundation ($28.00) lends easily from a lightweight, clear (so you can see how much you’ve got left) pump bottle. This foundation blends easily and quickly, and comes in six shades (light and warm) from pale to deep. The key ingredients in this moisturizing liquid foundation include Vitamins A, C and E, Organic Chamomile, and Vitamin E organic Safflower Oil that’s particularly kind to dry and sensitive skins. The foundation is blendable into sheer, which means more than one color will suit you, and it’s tinted using natural earth elements and yet it manages to even out skin tone.
What would foundation be without it’s sister product, blush? NVEY ECO’s powder blush ($19.00 at Ulta) is available in eight earthy shades. “Blushing Rose,” for example, is a browned rose with a pinch of peach, that almost doubles as a bronzer for light skinned beauties. But it can also be layered to pinch-hit as a contour product, or, of course, add a bit of warm color to cheeks, with the aid of a fluffy blush brush. The round compact has a decently sized, round mirror in the lid. Good for your skin ingredients a blend of Corn Silk, Chamomile and Jojoba Oil. Vitamins A, C, E to help protect the skin from harmful free radicals.
Many women tend to go easier on the eye makeup in the warmer months, because no one really wants red, watery eyes from mascara runoff, or makeup that slides off eyelids where it doesn’t belong. But ENVY ECO’s powder shadows ($18.00) come in 13 different trendy colors like “Brown Sugar” providing color, while offering users the soothing organic elements of corn starch, chamomile and jojoba oil, and added Antioxidants Vitamins A, C & E to create a smooth and soft formula (and they are talc-free). Note, these shadows slide on easily and feel silk, so they are especially good for Summer’s dry and sensitive skins. Beauty Tip: for a color wash ideal for day wear, pick one color and apply it from lash line to socket with a small brush, buff and blend off with the larger brush. For a more sophisticated look use two contrasting shades, apply the lightest color with the small brush all over the eye lids from lash line to socket then use the darker shade to add definition in the outer third of the eye, buffing and blending well with the larger brush before adding a highlight of a cream or white to the brow bone to complete the look. Ensure eyes are always symmetrical, even in color and well blended.
Lip Lustre ($19.00) is a Summer must-have. It’s a hybrid that is more than a gloss, less than a lipstick, and it is enhanced by the organic beeswax providing the skin with what ENVEY ECO calls: “energy, protection and harmony. ” A Hydrating You get plenty of mineral pigment so you get color, but also a nourishing formula that adds organic castor oil and beeswax to create smooth and subtle lips. ‘Oasis” is a slightly shimmery, fairly sheer peach that adds just a little color, but a lot of pampering. The wanded tube is simple and clear, with a rubberized black cap for a secure grip. LOVE this product!
Of course, there’s much more to explore. You’ll find more information on the NVEY ECO website: http://www.nveyeco.com . E-commerce is offered there but it is for the Australian market. United States consumers will want to shop at ULTA where these products recently launched and are sold at a US-friendly prices.