Maybelline, always an innovator, has developed a line of foundations, powders, concealers and blush called Fit Me! which might just help you find that shade you’ve always wanted, but that always seemed to allude you. 18 shades of liquid foundation, 6 shades of concealer, 12 shades of blush, and 3 shades of brozner, offer you more than one option and a chance to “fine tune” your latest face look to match your skin instead of just “making do” with the nearly good but not quite perfect, choice.
The key to Fit Me! makeup is that it is a numbers game, literally. In stores, Maybelline’s “Fit Finder” tool helps you to find the right foundation shade, and then coordinate the other products around it At the store, the Maybelline Fit Me! wall of cosmetics is segmented in rows, with each representing one shade intensity. The lightest shades are on the top (the 100s), the medium shades are in the mdidle (the 200s), and the darkest shades are the bottom row (the 300s). Each row contains all the products suitable for that intensity, all arranged from lighter to darker.
To be honest, when I walk into a drugstore or mass market retailer, and I see a wall of cosmetics, I am intimidated, and I review and critique beauty products every single day! But while there are a lot of color options, you can tell fairly easily whether you’re light, medium or dark, and where your skin stands in the range of color on that row. At the very least, you’re only going to be considering a couple of colors. That’s important, because the key with Fit Me! is to find the foundation number that “fits you” , and then the other products will coordinate more or less, based on that intensity.
It is the product in the bottle that really has to peform, even if the marketing concept is a good one (which it is). The Fit Me! Foundation (srp. $7.99) is a liquid foundation. I like the fact that it has SPF 18 which is at least a little help, and I love the chic, rectangular glass bottles. I also like the fact that this particular liquid foundation has no oils or waxes to turn color or ruin your natural complexion. The look is semi-opaque, but it covers well thanks to Maybelline’s exclusive translucent base and lightweight pigments that let your skin to show through, but still look smooth. You can use a light touch for daytime, or layer on a bit more for evening. It’s versatile and easy to work with. The product is also non-comedogenic, and dermatologist-tested I tried #120 “Classic Ivory.” On the color chart, it’s the third from the lightest. I don’t know for sure that this is the particular color I’d pick at the store, but of the range of colors sent to me, this was the only one that was remotely in the ball park, so I selected it for my test. The liquid felt lightweight, but it blended and covered well, with just fingertips. It managed to mask small imperfections, and a bunch of large pores on my nose. Once applied, my skin looked a bit more dewy than it really is. This is a look that I saw being executed by expert makeup artists with a lot more products on models backstage last season at Fashion Week. I got my “dewy” look in less than 30 seconds!
To make that dewy look more matte, however, I applied the Fit Me! Pressed Powder (srp. $7.99) also in #120 “Classic Ivory.” The powder is silky and leaves a natural, not dry finish. WHat i love aobut this is that there is a powder that corresponds to every single foundation color. If you’ve ever picked a nice foundation, and then botched it because you applied a powder that didn’t match, this is an attnention to detail you’ll really appreciate. The square compact has a clear, square window in the top so you can see the color. Inside under the powder, is a mirror and an included puff applicator in the bottom. Nice!
Next, a dab of Concealer (srp. $6.49). The wanded tube of creamy concealer with sponge tip blends easily, and comes in six shades: Fair, Light, Medium, Sand, Deep and Cafe. I got my products in a box, so again, I don’t know if it is a total no brainer to pick the right foundation, but the first two are fairly light, the last two quite deep. That leaves you just two in the middle. I tried #10 “light” (the second from the lightest). This concealer covers well, but isn’t so opaque that you look like you have spackle on your skin. The product is thicker than the foundation, so it won’t run, but it feels completely lightweight. Of all the products in the line, the one that surprised me the most. It’s excellent.
Fit Me! Blush (srp. $5.51) comes in a nice, curved compact with mini blush brush. With a dozen shades of blush, and three bronzers, you absolutely will find something you love. As I pondered the Light Pink (in the 100s) vs. the Medium Pink (in the 200s) and the Deep Rose (in the 300s) the differences are easy to see. But while a Fit Me! complexion in the 100s would be overpowered by the intensity of the Deep Rose in the 300s, there’s a lot more wiggle room when it comes to the Medium Pink in the 200s. I would be a 100 complexion profile, and yet I actually liked the medium pink much better. The light pink blush was just too subtle for me. However, the light bronzer gave just enough color, while the medium (which I didn’t try) probably would be too deep, and the deepest would be ridiculous! I think it’s a matter of personal preference. The 100-200-300 categories are just there to guide you. You can certainly make any color blush or bronzer more or less intense, simply by varying your tools and technique.
Maybelline is always coming up with something new. I am wondering if they will add lipstick and blush, maybe even nail polish to this “by-the-numbers idea. It would make sense and win a lot of grateful women who really can’t figure out what to buy once they’re faced with too many choices and not enough experience in color matching to skin. This is a collection that is definitely woth a try, especially if you have trouble finding foundation to match your skin. At these prices, you’ can’t really go wrong, and you’ll be pleasantly surprised at how great you look!
The NEW Maybelline New York Fit Me! Collection is available beginning January 2011 at mass market retailers nationwide at an exceptional value.
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