I’ve been hearing about the magical, mystical “Sheckys Girls Night Out” for a few years. I’ve wanted to know just what kind of fun goes on behind the closed doors of these events, so I decided to find out for myself. $35.00 gets you entry and a famous, Sheckys, goodie bag.
I was really looking forward to another Sheckys Girls Night Out event, but I got a serious case of food poisoning and couldn’t get out of bed…not even for shopping! So I was even more curious when this time, I made it to the Puck Building in Manhattan, for day 2 (or should I say, evening) of a three-day Sheckys Girls Night Out Extravaganza. The doors opened at 4:30 and I got there about half an hour later. There were women of all ages and all types already milling around outside. Inside, I quickly realized that the compelling theme for Sheckys winning formula was “eye candy.” First, I was handed a purple wristband by a cute, smiling, young man, and invited to begin my quest, through four rooms and two floors of hot fashions, jewelry, accessories, makeup and just about anything else a woman could want…and at a discount!
Before I say anything more, I’d like to add that as the evening wore on, and the crowds of women got larger and louder and a bit wilder (and did I mention all the drinks are free?), I was impressed with the efficiency that the crowds were moved about and the attention that the staff gave to each “customer.” People:, Shecky’s format, rocks! What’s not to like about a wealth of cute, respectful, smiling guys, free drinks, and discounted “girl stuff” for the perfect combo of great shopping at a discount, and drinks and general social fun–just for the ladies. Even the men’s room had been appropriated (it had a “women’s room”) sign on it!
To get into room one, where visitors were ferried first, I had to pass through a doorway in which another adorable hunk, and a pretty young woman, were standing, giving out cool towels (it was a hot evening) and trays of drinks (in this case, Merlot, Chardonnay, and Pinot Grigio from “Little Black Dress,” served with a straw, in adorable, plastic mini-bottles). Across the room I spied a bar serving beer, and as I walked from room I noticed a number of bars offering drinks with flavored vodka, and also lots of people circulating with trays of colorful, mostly blue-colored drinks (no food, of course). Booze plus friends plus a bit of disposable income, equals: SPLURGE!
But I was already beginning to love this.
Most of the women were already carrying large, white, re-useable, shopping totes emblazoned with the eye-catching, Sheckys logo. The bags, apparently, are one of the big attractions at these events. I went upstairs to see what the fuss was all about, and was told I couldn’t get one because, I guess, it is only by advance purchase and I was there as press, as a courtesy of Sheckys. I’m grateful that they allowed me to attend and cover this event, but when I asked to see what was in the famous bag, I was refused. I continued to protest–after all, if I’m not going to get one personally, at least I’d like to report on what was inside. Still, a polite but firm, NO. But I produced my business card and finally, the senior man relented, although he loudly instructed his colleague to “watch me” (as IF I, a respectable life & career expert, would steal dosh from a goodie bag!!!!). Mildly insulted, I took a quick look through the bag (I wasn’t supposed to even touch the goods, but otherwise I couldn’t see what the items were, so they let me quickly check). Apparently the items vary, but in the one I look through I found: 3 paperback books (looked mostly like “chic-lit”), several granola-type food items (would have been welcome for shopping energy and for soaking up some of the booze), a pair of pantyhouse in a bright, green color, some inexpensive cosmetics, what I think was a little change purse or covered mirror…..I can’t remember what else was in the bag, but I’d gather it would have been heavy to tote around. There was a limited supply, so women were waiting in line to get theirs even though they had to carry it around while they shopped.
And what about the shopping? After all, getting great stuff (5 hours worth) at a discount is the real draw. Looking around the rooms, you could see table after table of young designers with really interesting products that ranged from $5.00 all the way up to $500.00. There was a lot of jewelry, most of it over $100. That might not be a true impulse buy for some, but I could tell that they were good prices for great looking, often unique, items. Ditto with the fashions and accessories. Getting there early might help, but a lot of the designers I spoke to (and most were actually there, selling their own things) said that they actually save inventory for these Sheckys sales, and that a lot of it is overstocks, so they are happy to sell it before the next season, begins.
There seemed to be a lot of milling around, but also a lot of buying and selling going on.
Even I got a bit carried away, and bought a pair of long, heavy, rutilated quartz earrings from M. Levinson (actually, his personable partner was there, not the designer), and a wide, fabric belt made with metallic thread, that I know would cost more than the $10 I paid, just for the fabric.
I spent several hours at Sheckys Girls Night Out. I had a good Time. I had false eyelashes applied by Maima, a beautiful woman who worked for THI (Taylor Pham) cosmetics (nice makeup, by the way–I’ll try to get samples to review in my What Works column http://www.advicesisters.net/whatworkscol3.html ). I spoke to Tamara of Tamara Handbags, whose colorful, fabric totes were an affordable splurge, I was captivated by the eye-catching jewelry of IEnchantress www.iEnchantress.com — a woman who hails from California. She gave me a pair of giagantic (but lightweight) chandelier earrings for my September What Works Reviews…so stay tuned for these–I think they will become one of my favorite acessories since Fall’s fashions are so dark and austere (these dangly, sparklers will glam anything dull up in a flash).
By 7:00 or so, the crowds were really getting thick, so I gathered a free sample of self-tanner (actually, it was a full size bottle) by Dove, and moved out into the still-light evening (it was the first night of Summer and the longest day of the year). I blinked my newly-fringed lashes, and sighed.
It might have been more fun with a group of semi-drunk friends, but I’d had a wonderful time. I hope to do it again, sometime!