At last count I think M-A-C- Cosmetics had nearly a dozen different mascara formulas, but there is always room for a new and nifty one. For Spring to Summer, it’s Opulash! Here’s what M-A-C- has to say about it’s latest and greatest mascara: “THE BIGGEST, BADDEST, BOUFFANT LASHES EVER ARE MAKING NOISE WITH THEIR SEXY SWEEP… the most extreme volumization ever seen! Just like going to your hairdresser for the boldest Barbarella blowout you’d ever dare to wear, Opulash creates aesthetic extremes when it gets going, for a dramatic end look. It’s all in the brush: enlarged and engineered to grab roots, lift, hold, replicate, exaggerate, and build-out like an architect intent on astounding with structural sleight-of-hand. Pick up the brush – see it volumize and curl – and you’ll know the difference. Large diameter backs you up, tapered front tip makes inner corners sleeker to reach. Needless to say, no clumping or Spider-Woman Syndrome. Superlative separation, sublime innovation: Everything a M•A•C Artist lives for!”
Will Opulash Mascara be your new favorite? If you love trends, you’ll be excited to know that Opulash ($13.00 U.S. / $15.50 CDN) was tested backstage and on the runways for the Fall 2010 Fashion Week collections. This new mascara has a gigunda (as in “supersized“) brush that can’t help but produce lush, plush, huge lashes that could be seen on the runway. Adding dramatic volume and curl, Opulash was key in such shows as DSquared2, Blumarine, Max Mara and Chado Ralph Rucci. If you want lashes that look amazing, but not clumpy, and black, black, black….you will be in love with Opulash. It launched April 15th at Nordstrom, but it will sson be available at all M-A-C Locations by May 27th. Right now it is available only in “Bad, Bad, Black” but then again, black is the most popular color for lashes, anyway. I don’t like to mention other mascaras, but it does remind me a bit of two of my old favorites: BeneFit’s Bad Gal Lash, and Dior’s DiorShow. The brush really helps to make fabulous lashes, a breeze. The long wearing, volumizing, curling mascara has natural beeswax, and uses the large back of the brush to help you get a big, thick, curled look, while the taper front tip gets into those inner corners, so every single lash get attention. I love this product because you can use a coat, and have nice-looking lashes, or pile it on and get a fiercely “faux” look, all from from, reasonably priced tube of mascara.
What’s new about Opulash? For starters, Opulash is housed in an industrial, steel-grey tube (instead of M-A-C’s usual black). Another plus, although it is a long-wearing formula—up to 15 hours. Andy yet….without vigorous scrubbing, the product will wash off with cleanser and water. I find myself reaching for it over and over again –the start of a true love relationship!
Also new is M-A-C’s Studio Fix Lash $13.00 that M-A-C- Described as: “Innovative, mousse-like formula gives superior definition, volume and lift by filling in sparse lashes for a dramatic effect. New moulded brush prevents clumping. Rich in pigments. Long-wearing polymers quickly coat from root to tip. Keeps lashes light, lifted, supple, and full. No clumping.” If Opulash is like a broom, Studio Fix Lash is like a thin comb, with a brush that almost looks like “teeth.” A mousse-style formula gets to every single lash and lets you layer to your heart’s content.” If you like real control over a mascara brush, Studio Fix Lash gives you that, and more.
For natural, lifelike lashes try:
Pro Lash (defines)
Splashproof Lash (defines and waterproofs)
Pro Longlash (lengthening)
Mascara X (volumizes)
Dazzle Lash (volumizes & curls)
For Dramatic lashes try:
Studio Fix Lash (defins)
Zoom Lash (volumizes)
Zoom Fast Black Lash (intensifies)
Fibre Rich Lash (volumizes)
Plush Lash (volumizes & curls)
Opulash (volumizes & curls)
Prep+Primew (primes lashes)
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