Mehron has been developing makeup products for the entertainment industry for over 60 years, so they know what makeup artists need to use when they’re on the go. Mehron Melik founded Mehron Inc. in 1927 in a small New York City loft just off Broadway, in the heart of the theatre district.
His staff of as many as 10 “Mehron Ladies” would fan out each evening to different theatres and offer cosmetic products and application advice to the entertainers before their performances. Over the decades, makeup styles and therefore, the products, have changed a great deal.
Last night I attended a fabulous event at Manhattan Wardrobe Supply location at 245 West 29th Street in Manhattan. MSW Pro Beauty on the 9th floor is the first in NYC to carry Mehron’s entire consumer beauty line as well as the theatrical products.
You will also see (on the 9th floor of the new MSW Pro Beauty Retail store location) a treasure-trove of makeup not just for the trade, but for consumers, too. The colorful shelves were literally lined to the brim with color cosmetics, hair items, including some we love (e.g. Ellis Faas, Kevyn Aucoin, Becca, and Mehron).
Check out the video, then get inspired with looks with the Face Charts and Mehron products used, along with the makeup artist who created the looks created by some of the hottest makeup artists in the business (who also honored The Makeup Show during it’s 10th anniversary): James Vincent, Javier de la Rosa, Paloma Romo, Jinny, Michela Wareibe. Bethany Townes, David Hernandez, Danessa Myricks, Joe Delude, Orlando Santiago, Brandayln Fulton. The Makeup Show’s next event in NYC is May 3-4th! Visit the Mehron Web Site for more information
Video: Mehron’s runway show at MWS Pro Beauty (about 9 minutes total viewing time) *scroll down to see all the face charts!