Pureology Style + Care is a new way to multi-task: protect, eliminate frizz, and style
When you see someone who has perfectly shiny, beautiful straight hair or waves, or curls, she probably wasn’t born that way. She might not even have gone to a salon. But she most definitely did use a styling product to help her get the look. A while back I went to a sneak peek launch of a trio of styling products from one of my favorite brands, Pureology called Style + Care ($34.00 1.7 fl. oz.). These new products multi-task your hair care styling routine by mixing two formulas to give you the best of both worlds, a protection from heat styling plus the kind of control you need to get the look you want. The star ingredients in all of these styling products are Intra-cylane to strengthen and bodify and Nylose Sugar insulates the cuticle layer to protect against heat damage. Better than that, Pureology claims 72 hours of frizz control. My personal test did bear out a lot of frizz control with these. These were under embargo for a few months, but now I can share them with you.
To use these unique Style + Care products, you squeeze the tubes from the middle to mix the ingredients within. Using them with the heat styler above, or with any blow dryer, curler or flat iron, will make a big difference not just in immediate terms, but in the overall health of your hair. To get the results you want, you have to get the one that’s right for your hair and the style you want to accomplish. At the event, Pureology had models on hand with different hair types, each with the Style + Care products in their hair. TIP” If your hair is short, use just a dime size amount, If your hair is longer, try a bit about the size of a nickel. If your hair is really long and coarse, use a quarter sized amount.
So, which one is right for your hair style?Purelogy Style + Care Curl Complete gives curls definition and actually helps strengthen hair, while eliminating frizz, because frizzy curls are just, well, frizz. The additional ingredient in this one is Curl Enhancing coconut oil. To get shiny, bouncy, frizz-free curls, just apply a small amount to damp hair, blow dry. When you wear your hair curly, making sure you don’t have frizz is really a must.
My personal favorite is Pureology Style + Care Smooth Perfection Infusion for for frizzy hair. The camelia oil plus shea and sesame butter in this one smooths without making your hair into an oil slick and it makes a big difference when you blow dry and/or heat style. . Watch the video below to see how a Pureology Pro stylist makes a sleek look happen.
Perhaps the most dramatic of this trio of styling treats is one I saw demonstrated at the sneak peek launch demo — Pureology Pure Volume Style + Care Infusion is perfect for fine to medium color treated hair. The additional key ingredient in this one is volume-building Wheat Protein, At the event, a stylist quickly pumped up the volume on the model’s hair seemingly effortlessly with just a little bit of product.
See how the Pureology Style + Care Smooth Perfection really works in this 2:29 video featuring Artistic Styling Ambassador Ruth Roche, and also pick up some tips about how to blow dry your hair to “smooth perfection!” The sound isn’t great as I used a cell phone, not a microphone, but you can hear what’s going on and get some fabulous pointers for yourself before your next shampoo and blow dry!
Pureology makes awesome hair products that are not just luxurious and effective, they are well known for natural ingredients, and a “green” approach to hair care. Their formulas are sulfate and salt-free, 100% vegan, using no animal products or by-products, and they contain a unique, “Antifade” complex that protects hair that has been colored, while providing lots of nurturing moisture for all hair types. As their tag line claims, Pureology is “serious colour care.” Of course, you don’t need to have hair that has been colored, to use these products, but if your hair has been chemically treated, they’re a must-have. The products are not budget-priced, but a little goes a long way and they are well worth the results.