For most people, choosing a foundation can be daunting, but if you have acne, or a scar, or a tattoo, or any skin condition that is visible, choosing a foundation that can conceal without causing additional problems, can be a nightmare!
Cover FX is a company was designed by Lee Graff (a corrective foundation artist at the CosMedical Clinic at Toronto’s Sunnybrook & Women’s College Health Science Center who reminds me a bit of actress Linda Gray) in conjunction with Dr. Neil Shear, Chief of Dermatology at the Sunnybrook & Women’s College Health Sciences Centre, and Chemical Engineer Jenny Frankel (the most gorgeous engineer you’ll ever meet) after Lee couldn’t find the types of products that could really help patients suffering emotional and physical pain from skin conditions.
The company has a variety of different concealing products that work for a variety of different types of skin and give matte, full, luminous, or natural coverage. In fact, there are more than 30 colors of the signature product, Cover FX (also acts as a fantastic concealer). Cover FX is the most opaque with the maximum coverage, used to conceal even hard to cover tattoos (apparently Angelina Jolie was covered with this during the filming of ‘Mr. & Mrs. Smith”). It’s used in Hollywood a great deal, and there are plenty of stars that swear by it.
There are three “PREP” products: Skin Prep FX, ClearPrep FX (new, matte and anti-acne) and Matte FAX (blotting power primer). There are five foundation/cover products: Cover DX (total coverage and spf 30), Natural FX (water based liquid SPF 15) , Powder FX (SPF 10), Skintint FX (spf 30 tinted moisturizer) and Mineral FX (pure minerals spf 15). The costs range from $32.00 for the Powder FX to $42.00 for the Cover FX and Skintint FX. All of the products have good-for-your-skin ingredients.
There’s a translucent Setting Powder “Setting FX” and Finishing Touches such as Radiant FX (pearlized mineral highlight) a Bronzed FX (bronzer in a compact), Blushes, and a Lip Cover (plumper). The line has several brushes and a brush cleanser and an alcohol and fragrance-free Cleanser.
A color wheel helps you choose the right cover foundation, based on your basic coloring and offers you several options in terms of coverage based on your needs and skin type. In truth, I found the process of choosing the right color and the appropriate formula for my skin, a bit daunting. You can purchase these products online, but it’s really to your advantage to go to a store where Cover is sold, and let a pro help you select just the right products. For example, I was told I was a C30 (“C” meaning “cool) although my skin is almost always categorized as warm. I never would have picked that color. But when the makeup artist dabbed the skin on my neck with the Natural FX Water Based Foundation, it blended right in. So who am I to argue? In summary, when you find the right one for your skin type and tone, it will cover flaws and not look obvious. TIP: For all of the FX products, a Cover FX Skin Prep Primer (in a pump bottle) helps keep the foundation smooth and fresh all day.
This may all seem a bit dizzying, but all you really need are three products, no matter what type of skin or coverage you are seeking: Prep (with Cover FX Skin Prep Primer), and then either Cover first with your foundation and Set, or Blot and then Cover. Here’s a photo of one of the Coverage in a Kits from HSN showing three coordinated products.
Visit: http://www.coverfx.com/ or Sephora or Nordstrom online. Look for Coverage in a Kit products (dark, fair, medium-light and medium at HSN.