“Friends don’t let friends use shampoo” is one of Wen’s taglines. Wen, a hair care company started by Chaz Dean, a longtime Hollywood, CA stylist, is built on rejecting shampoo in favor of hydrating and conditioning products.
Chaz Dean has been a stylist since 1985 and after years of seeing his clients’ hair be stripped and frizzed by chemicals, he decided to create his own line of hair care products. In lieu of a shampoo, there is a Wen cleansing conditioner that promises to be rejuvenating and less harsh on hair than a traditional shampoo full of chemicals. The cleansing conditioner is the first thing to try from the Wen line. It promises to completely change your hair. The inclusion of aloe vera (to heal), cherry bark extract (to soothe the scalp), and marigold blossom extract (to regenerate) are all supposed to heal the scalp and refresh the hair after a lifetime of using normal shampoos.
Editor’s note: one of the favorite products of beauty editors, including me (Alison Blackman) is the all in one Cleansing Conditioner: ( $29.00 for 16 oz) – it comes in a big pump bottle with divine fragrances. Apply it to your hair while you shower, then wash it out and you are done! Your hair feels like it’s been deeply conditioned, but without any of the slimy feeling from too much product. AND; You’ve got to love a man who travels with his DOGS….and I got to hold them and pet them at the Fall preview. Yes, that’s me with Wen’s adorable puppies!
As a reporter for The Advice Sisters, I (Katie Rice) was asked to try some of the offerings from the Wen Line, including the hair and body treatment oil, replenishing treatment mist, and the smoothing glossing serum. One of the things to really enjoy about Wen’s products is that you can get them in a number of different (and yummy) scents—fig, tea tree, pomegranate, lavender, etc. And this Fall Wen launched a new and lovely “Fall Apple Spice” scent for their treatment oils, Cleansing Conditioner, and sprays.
The Fall Apple Spice treatment oil promises to “maintain and replenish the health and integrity of your hair, scalp and body.” It comes in a 4 fl oz dark glass jar with a long dropper for distribution. Wen promotes natural solutions to hair care and the key ingredients in the oil are Abyssinian Oil (meant to enhance shine), vanilla bean extract (supposed to work as an amazing anti-aging ingredient), argan oil (for moisture), clove leaf oil (to help exfoliate the scalp) and apply fruit extract (supposedly to brighten the hair). Treatment oil is not only for the hair; there are instructions for use to care for both the hair and the body. For the body, the suggestion is to either add a few drops to the bath or to use it to moisturize after a shower. For the hair, an overnight treatment of a few drops is said to replenish the moisture of the scalp. The heavenly caramel apple scented smell of the treatment oil and its light—for an oil—and non-greasy application make it an easy choice for winter hair and body treatment. A few drops go a long way towards naturally healthy and shiny hair.
(Fall apple spice treatment oil: $65.00 for 4 oz bottle)
If you are a person who experiences frizzy, flyaways in the wintertime (or anytime!) this reporter recommends the pomegranate smoothing glossing serums. The trouble with most serums is that while they do smooth and gloss hair, they tend to make hair look greasy and unwashed and they can smell bad. They effectively ruin the styling that went before them. The Wen serum is light and smells like fresh pomegranates. It’s great for smoothing flyaways after blow-drying your hair and before heading out the door. It comes in a small plastic bottle with an appetizing pomegranate on the label and a pump top. One or two pumps are plenty for a single use. The serum relies on three key ingredients that all claim to help damaged hair. In list of the ingredients, the Caprylyl Methicone should help repair cracks in the hair shaft, the grape seed oil that can work as a heat protectant, and the poly-silicone that can act as a heat and color protectant. The 2oz bottle retails for $28.00.
The final product this reporter tried was the fall apple spice replenishing treatment mist. Its main benefit is moisture and scent. If you are obsessed by the rich fall apple scent as you might become, then its scent is enough to justify using it. To use, you simply spray a fine mist from the plastic bottle on hair and skin. The product is reminiscent of the Evian rejuvenating sprays, but is packed with the same things that make all of the other Wen products notable. Along with some of the ingredients highlighted above, the mist has pear fruit extract that should add antioxidants, orange oil extract that can help cell regeneration and cactus flower extract that is high in moisture and might help the skin stay hydrated. A 6 fl oz bottle costs $32.00.
The Wen products are meant to be used as a whole hair care system, but even incorporating one of the moisturizing products highlighted in this article will help to fend off that pesky dry brittle winter hair!
For more information visit : www.wen.com and you can also get WEN on QVC and on Amazon.com